Google Adverts has begun changing a few of its conversion metrics from Common Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, regardless of quite a few notices that it will ultimately occur.
Ginny Marvin, the Google Adverts Liaison, posted about this on X and stated, “Some advertisers have observed our system making adjustments to GA4 conv actions of their Google Adverts accounts. That is the conversion swapping piece of the Setup Assistant migration course of with the turndown of Common Analytics.”
“Forward of the migration, advertisers that had UA properties linked with their Google Adverts accounts have been notified of this & the choice to choose out of the Setup Assistant configuring sure corresponding conversions and/or audiences in GA4 & making use of them in Adverts accounts,” Marvin added.
“With the turndown course of taking a while, we perceive that some advertisers could also be caught off guard with these adjustments being made now and apologize for the confusion. The updates are aimed toward mapping UA conv to GA4 conv settings for bidding & keep away from duplicate measurement,” Ginny Marvin additionally stated.
Listed here are these tweets:
Some advertisers have observed our system making adjustments to GA4 conv actions of their Google Adverts accounts. That is the conversion swapping piece of the Setup Assistant migration course of with the turndown of Common Analytics: https://t.co/a2T2n66OCg 1/3
— AdsLiaison (@adsliaison) September 18, 2023
With the turndown course of taking a while, we perceive that some advertisers could also be caught off guard with these adjustments being made now and apologize for the confusion. The updates are aimed toward mapping UA conv to GA4 conv settings for bidding & keep away from duplicate measurement. 3/3
— AdsLiaison (@adsliaison) September 18, 2023
When you’ve got examples of the place this brought about points, let Ginny know:
Please report any suspected points to Assist and you may additionally DM me with particulars.
— AdsLiaison (@adsliaison) September 18, 2023
Google’s assist paperwork say, “For those who import conversions out of your Common Analytics property into Google Adverts and use them for bidding, these targets will likely be switched to the GA4 equal. This includes the next steps in your Google Adverts account:
- import the equal GA4 conversion occasion
- set its motion optimization setting to main
- set the Common Analytics conversion’s motion optimization setting to secondary.
For those who use a Common Analytics conversion in a Google Adverts customized purpose, then the Common Analytics conversion will likely be eliminated and changed with an equal GA4 conversion.
There may be much more element over right here.
Discussion board dialogue at X.
