Google Adverts has stopped supporting Retailer Gross sales Direct (SSD) as a standalone product.
The replace signifies that SSD conversion add requests to the Google Adverts API are additionally not supported.
Why we care. Should you relied on SSD, Google said to assessment the Retailer Gross sales onboarding information to grasp your eligibility for ongoing retailer gross sales measurement. Work along with your Google Adverts account workforce to replace the characteristic.
Bettering store gross sales reviews. The replace goals to simplify Google Adverts’ Retailer Gross sales product, offering improved store gross sales measurement and reporting knowledge. It impacts companies falling into:
- Automotive OEM (Authentic Tools Producer) or Automotive Regional Vendor – Beta.
- Restaurant.
- Retailer.
Error message. Customers beforehand allowlisted for this characteristic will now obtain a NOT_ON_ALLOWLIST_FOR_STORE_SALES_DIRECT error when making an attempt to add SSD conversions. Nevertheless, present SSD conversions will proceed to be out there in reviews.
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Concerning the creator
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine optimization company Blue Array to co-author Amazon bestselling e-book ‘Mastering In-Home search engine optimization’.
