Google Advertisements despatched out emails on Friday to advertisers of a change coming to its insurance policies beginning in October 2022. The change says that in case your locations comprise advert experiences that don’t conform to the Higher Advertisements Requirements then the advert shall be disapproved.

I believe this was despatched to all advertisers as a result of I acquired numerous notifications from SEMs about this. The e-mail reads with the topic line “Google Advertisements Coverage Replace – Vacation spot Necessities Coverage.”

In October 2022, the Vacation spot necessities coverage shall be up to date to incorporate a brand new coverage requiring advert experiences on locations to evolve to the Coalition for Higher Advertisements’ Higher Advertisements Requirements. Locations containing advert experiences that don’t conform to the Higher Advertisements Requirements shall be knowledgeable through the Advert Expertise Report, and any advertisements that result in such locations shall be disapproved.

For extra details about the sorts of disallowed advert experiences, please go to the Coalition for Higher Advertisements web site. For extra data on the Advert Expertise Report, please go to the Internet Instruments Assist Heart or Advert Expertise Report Discussion board.

We are going to start imposing the coverage replace in October 2022.

Our data present that this coverage change might have an effect on your account. Please take away any disallowed advert experiences earlier than October 2022. Thanks in your cooperation.

Sincerely,

The Google Advertisements Crew