On Friday, February eleventh, Google confirmed a difficulty with the Google Advertisements studies the place there was a delay in reporting a portion of conversions utilizing Information Pushed Attribution (DDA). Google has mounted the problem and has or is at present engaged on backfilling that delayed information.
This didn’t affect any bids or adverts – it was only a reporting difficulty.
Google posted right here “On 2022-02-09 from 07:54PM till 12:34PM PST we skilled a delay in reporting a portion of conversions utilizing Information Pushed Attribution (DDA). The difficulty has been resolved and we’re actively engaged on recovering the conversions affected by the problem. In the course of the time, auto bidding was not affected.”
Advertisements Liaison, Ginny Marvin posted on Twitter “to verify, bidding was not affected and the workforce is working to replace reporting impacted throughout this time.”
This brought about a whole lot of advertiser confusion on Friday, listed below are some examples:
Anybody else experiencing conversion delays in #googleads because the ninth of February? We had precisely the identical difficulty final December, so I used to be questioning perhaps this is identical case this time as properly @adsliaison https://t.co/TJ511SKiCo
— Evaldas B (@evaldasb) February 11, 2022
Unusual factor is that this hasn’t been reported as an incident in Google Advertisements standing dashboard https://t.co/4LS9poyAQv
— Evaldas B (@evaldasb) February 11, 2022
Reply from my AM pic.twitter.com/B9nd9ina8r
— james porcas (@jporcas) February 11, 2022
similar right here, conversion picked up this morning, however nonetheless lacking vital %
— Evaldas B (@evaldasb) February 11, 2022
As of Monday morning, that is nonetheless a difficulty and Google has but to difficulty a brand new ETA on when this can be resolved.
Discussion board dialogue at Twitter.
