Ginny Marvin, the Google Advertisements Liaison, confirmed a while in the past that for the Google Advertisements machine studying fashions to work sooner (and possibly higher) Google would want a minimal of 15 conversions within the final 30 days. She added that the extra conversions assist, when Julie Bacchini mentioned that you actually need 50 to 100 conversions if you would like this methodology to outperform guide methods.

I consider she was quoting a Google presentation when speaking about how you can use the “Golden Triangle.” Julie defined this in much more element over right here which was from this Google Advertisements specialists sequence recording.

Right here is the golden triangle:

Julie mentioned it’s best to “anticipate a giant push for sensible bidding + broad match + RSA” this 12 months.

For that to work, you want an increasing number of knowledge and those that may do the most effective are people who have probably the most knowledge.

It is true that extra conversion knowledge helps inform the machine studying fashions sooner. We suggest having a minimal of 15 conversions within the final 30 days, whereas being clear that extra conversion knowledge (together with micro-conversion indicators) helps. #ppcchat

— AdsLiaison (@adsliaison) January 18, 2022

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