If you happen to noticed any of your Google advertisements blocked or suspended in 2022, you will have been caught up in Google’s large sweep to fight dangerous and deceptive content material, shield person privateness, and keep advert ecosystem integrity.

In 2022, Google blocked or suspended about 2 billion extra advertisements than in 2021. They additionally blocked or restricted advertisements from serving on over 1.5 billion writer pages and took broader site-level enforcement motion on over 143,000 writer websites.

The report findings. Within the 2022 Google Adverts Security Report, Google discovered:

Over 5.2 billion advertisements had been blocked or eliminated for violating insurance policies (up from 3.4 billion in 2021).
4.3 billion advertisements restricted (down from 5.7 billion in 2021).
17 million advertisements had been blocked associated to the struggle in Ukraine below the delicate occasion coverage.
Greater than 6.7 million advertiser accounts had been suspended for egregious coverage violations (up from 5.6 million in 2021).
Over 1.5 billion advertisements had been faraway from pages final 12 months (down from 1.7 billion advertisements in 2021).
Added or up to date 29 insurance policies for each advertisers and publishers in 2022.

Adverts Transparency. Because of the findings of the report, Google can also be launching a brand new Adverts Transparency Heart for customers around the globe.

The Advert Transparency Heart is an simply accessible repository that comprises all of the advertisements introduced by verified advertisers. It’s a platform that was created “with comfort in thoughts,” making certain advertisers have entry to details about Google advertisements.

Via the Advert Transparency Heart, you’ll have perception into the next:

The advertisements {that a} explicit advertiser has displayed.
The advertisements that had been proven in a particular area.
The newest date an advert was proven, in addition to its format.

Entry the Advert Transparency Heart. Advertisers can achieve entry to the Adverts Transparency Heart in two methods: both by instantly visiting the middle or by navigating to “My Advert Heart” by way of the three-dot menu that seems beside the advertisements you come throughout.

Inside “My Advert Heart,” you can see a listing of choices that embody particulars on whether or not the advertiser is a verified enterprise. It’s also possible to customise your advert expertise by choosing choices resembling liking, blocking, or reporting an advert for those who suspect that it violates any Google insurance policies. If you wish to additional personalize your advert viewing expertise by favoring sure manufacturers and excluding others, you’ll be able to instantly go to “My Advert Heart.”

Dig deeper. You may view the bulletins from Google right here:

Why we care. The Adverts Transparency Heart and the Advert Security Report present higher transparency and accountability, which may help construct belief together with your target market. By gaining access to a platform that gives detailed data on their advertisements and the flexibility to simply report or handle any points, advertisers can be certain that their advertisements align with Google’s insurance policies and values.

This may finally result in a greater fame and extra profitable campaigns. Moreover, the Advert Transparency Heart also can assist advertisers achieve beneficial insights into how advertisements are performing and how one can enhance concentrating on methods.