At its finest, social media could be a area for enjoyable and creativity. That is what you’ll discover when watching Eric Sedeño‘s content material on TikTok and Instagram.
Sedeño could also be recognized for his humorous TikTok movies, however he began out with a profession in graphic design. Together with rising a group throughout social platforms, he began the candle enterprise Groove Provides together with his brother. With each candle buy, the corporate makes a donation to a neighborhood nonprofit addressing group wants like meals insecurity.
On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Sedeño to listen to how his journey to creating TikTok movies started, how he’s making a secure area on social media, and the way he’s creating social impression one candle at a time.