Goldfish Mega Bites is making its formal introduction with a “Larger, Bolder, Cheesier” reboot marketing campaign, that includes the Savage Brothers. The marketing campaign is from Saatchi & Saatchi.

Reboots are in every single place. And so they’re typically greater, bolder, and cheesier than the unique. The beloved Goldfish cracker was reimagined with a mature palette in thoughts that appeals to grownup tastes, not simply youngsters.

The marketing campaign crashes immediately’s ever-present reboot tradition, tapping childhood icons Fred and Ben Savage. Fred produced and directed the present reboot hit The Surprise Years and Ben starred in Boy Meet World’s Woman Meets World. View the playful spots that can go reside shortly and stills right here: