Saturday, October 1, 2022
HomeAdvertisingGeorge Parker: what have you learnt about Howard Gossage?

George Parker: what have you learnt about Howard Gossage?


Simply the opposite day I did a put up on AdScam, my supremely widespread weblog… He stated modestly, within the class of “I already knew that shit,” {that a} new Belief Index studies that medical doctors, scientists and lecturers occupy the highest three favorability-regarded occupation slots.

Filling the underside three slots? Politicians, cupboard officers… And, you guessed it… Promoting executives. Even secondhand automotive salesmen and ambulance chasers kicked their arse. It jogged my memory of the nice title of a e-book by French advert icon, Jacques Seguela… “Please don’t inform my mom I work in promoting. Inform her I play the piano in a brothel.” Sure certainly, we’ve all been there. Nevertheless, to not complain. A number of Platinum AmEx playing cards have funded an exquisite way of life. Nicely, OK that was again within the outdated days. Earlier than movie star CEO’s had been discovered to have abused them in Shepherd Market.

Anyway, again to the aim of this diatribe. I’m pushed to surprise if the data-driven, Metaverse, AI, WEB3, Avatars at the moment occupying the seats in right this moment’s so-called advert businesses have any thought who the pioneers who broke the nauseating anvils in head, flames in stomachs mould of the fifties had been? Jogs my memory of a time after I was trousering huge bucks at JWT, New York. A younger Artwork Director, Copy Author crew requested my opinion on a marketing campaign they had been doing for a meals account. “Very good” I stated. Jogs my memory of what Mary Wells did for Betty Crocker at DDB within the sixties. Mary who? they requested. That’s like Invoice who, David who, Ed who, even, God forbid… George who?

Sufficient bullshit. The entire function of this rant is to ask a query of the supremely erudite readers of Moreaboutadvertising. Simply what number of of you fuckers know who Howard Gossage (above) is, and the way drastically he modified the advert biz? Blissful to observe up and reply to non-asinine feedback.

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