There are a whole lot of totally different steps to arrange a cellular video advert marketing campaign, nevertheless it’s at all times vital to make sure that you’re utilizing the precise codecs and specs to optimize your video. Right here’s a recap of all of the video advert specs for various social media platforms and promoting channels. 

Social media video advert specs for 2023

Listed here are all of the social media video advert specs that will help you get your UA marketing campaign working. When you’re in search of extra data, take a look at our different articles on the subject proper right here.

Instagram’s video advertisements specs

There are a number of video advert placements on the platform. One of many greatest ones is the feed, though it’s barely dropping steam with extra advertisers shifting to Tales and now Reels. There are a number of ratio allowed for the Instagram feed advertisements (from sq. to portrait), listed here are all of the specs:

Instagram Tales are a staple of promoting on the platform. The most effective ratio is a portrait ratio with not an excessive amount of empty area. It’s additionally vital to keep in mind that there are safezones for Instagram Tales advertisements and the highest and backside on the display must be free of data to not overlap with the CTA button and the model identify.

With Instagram pushing Reels video on the platform, it was no shock that they created an advert placement for it. When creating Reels advertisements, it’s vital to try to adapt your advert’s content material so it might match seamlessly with natural Reels. Watch out in regards to the secure zone, you shouldn’t present vital data or textual content on the backside and the precise of the display, in any other case customers might need a tough time seeing it.

Instagram Discover is without doubt one of the newest advert placement to be added to Instagram’s roster. These advertisements will first be seen from afar, so make it possible for all of the vital data is seen within the center sq. since it is going to be absolutely proven within the grid.

Fb’s video advertisements specs

Fb is a cornerstone of app advertising and marketing. Though ATT was a bit difficult for Fb’s promoting system, it’s nonetheless vital to remain updated with it and know what’s wanted to create environment friendly advertisements.  

In contrast to their Instagram counterparts, Fb Tales are much less used, so they could attain a smaller viewers, they might nonetheless be an fascinating placement relying on who you’re attempting to succeed in. Listed here are the advert specs you’d want:

TikTok’s video advertisements specs 

TikTok’s progress and huge viewers turned the social media platform into a necessary advertising and marketing instrument. With now 1,8 billion customers, it’s vital to create space for TikTok in your UA technique. 

High View is TikTok’s most costly placement, it’s the advert each consumer sees once they open the app. Identical to all TikTok advertisements, High View are skippable, which implies that you want a superb hook to maintain viewers .

TikTok’s in-feed advertisements are the most typical kind of advertisements on the platform. The principle rule in response to the video app is to make TikToks not advertisements. In your video advert to be efficient, it must appear like natural content material. 

Watch out with the safezone, and don’t overlook to place captions. Folks might use TikTok with the sound on, however they nonetheless take pleasure in having captions.

YouTube’s video advertisements specs

What’s a UA technique with out YouTube advertisements? YouTube advertisements will put your app or cellular recreation in entrance of a whole lot of eyeballs, the one vital factor to recollect is that your video advert must be in panorama to take full benefit of the video reader.

Though YouTube does supply advertisements in Shorts, to date it’s not doable to put your advert solely on Shorts. Google routinely reframes advertisements for Shorts if want be. 

Twitter’s video advertisements specs

Twitter could also be having a tough time with advertisers proper now, however there’s nonetheless loads of area on the social media platform to put video advertisements. Twitter’s viewers is sort of particular and so they like extra unique content material than different platforms. Adverts which can be too basic might not work as nicely.

Snapchat’s video advertisements specs

LinkedIn advert specs

LinkedIn advertisements are a newer addition that’s slowly gaining recognition. With Twitter’s unstable present place, a whole lot of advertisers fled to LinkedIn. With a transparent skilled viewers and extra investments of their promoting system, LinkedIn is slowly gaining floor as an advert instrument. 

Reddit’s video advertisements specs 

Reddit remains to be a newcomer of types within the promoting world. With a extremely area of interest and particular viewers, not everybody can benefit from promoting on the platform. Identical to most social media, it’s good to incorporate subtitles in your video advertisements to make sure the message will get throughout nicely. 

Pinterest’s video advertisements specs

When you’re planning on becoming a member of Pinterest’s advert platform, it’s best to goal for 15 seconds most. Though Pinterest customers are extra used to static content material, video advertisements are a good way to succeed in this viewers. It is perhaps particularly helpful to some apps or video games (like all these renovation cellular video games for instance).

Advert platforms video specs for 2023

Social media platforms will not be the one highway to environment friendly UA campaigns. Though they’re now a necessary a part of app advertising and marketing, it’s additionally vital to depend on advert publishers to spice up your app or cellular video games’ visibility. 

Most specs are comparable from one platform to a different, and there are solely slight variations between them which makes it simpler for artistic asset manufacturing. Listed here are all of the advert specs you must know.

AdColony’s video advertisements specs

AppLovin’s video advertisements specs

Chartboost’s video advertisements specs

Google’s video advertisements specs

Google might be one of many greatest UA channels, it may well drive your visibility and enhance model consciousness due to a powerful promoting platform that has been in place for years. It’s a should for each UA marketing campaign.

ironSource’s video advertisements specs

Microsoft’s video advertisements specs

Microsoft can be an fascinating participant, with the agency’s want to push into the cellular gaming market (particularly with all of the bulletins about engaged on a devoted cellular video games app retailer), it is perhaps fascinating to pay extra consideration to Microsoft’s advert platform as a result of it may develop exponentially after the arrival of the Xbox cellular video games retailer.

Netflix’s video advert specs

Netflix’s advert tier is a latest addition to the advert platform membership. Launched late 2022, the advert tier simply reached 1 million subscribers within the US after a lukewarm launch. Now will be the time to look into it a bit extra intently. Particularly with Netflix’s foray into cellular gaming, the streaming firm is clearly pushing into the cellular sphere.

Unity’s video advert specs

Vungle/Liftoff’s video advert specs

When you need assistance producing top quality creatives that convert, don’t hesitate to succeed in out to us. We’re right here to assist!