With regards to video video games, most individuals can identify their favourite titles and immediately burst into an excited endorsement about why they love them a lot. From sports activities to journey to technique video games, gaming publishers work laborious to verify their customers take that pleasure off the screens and into the true world.

Gaming writer 2K is doing precisely that. Positioned within the San Francisco space, 2K develops and publishes interactive leisure for PC, console and cell platforms; its hottest franchises embody Mafia, NBA 2K, PGA Tour 2K and WWE 2K.

On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Zeena Koda, senior director of digital group advertising at 2K. Koda shares how her journey in music influenced her profession and provides a sneak peek at a few of the developer’s upcoming releases.