Your YouTube banner is a billboard on your model on the high of your YouTube channel web page. It’s the very first thing individuals see once they go to your channel, and, as such, it’s nice actual property for selling your model. It wants to be enticing and fascinating sufficient to seize your viewers’s consideration.
However what makes an attention-grabbing banner picture? Hold studying to study extra about how one can craft the proper customized banner. We’ve even included free YouTube banner templates that can assist you get began!
Get your free pack of 5 customizable YouTube banner templates now. Save time and look skilled whereas selling your model in model.
A YouTube banner is the big picture throughout the highest of a channel web page. It’s one of many first components a viewer sees once they view a channel. On high of the picture (that may embrace textual content within the design), YouTube banners additionally embrace web site and social media hyperlinks within the backside proper nook.
A YouTube banner serves the same operate as Fb cowl pictures, and its major objective is to visually introduce your channel—and model.
However it may do extra than simply look cute. Some methods you possibly can strategically use a YouTube banner embrace:
- Selling new services or products within the picture
- Including textual content that describes what viewers can count on out of your channel, how typically you add new movies, and why they need to subscribe
- Ensuring your YouTube banner is constant along with your model throughout different social media platforms
- Together with a call-to-action (CTA) within the design
YouTube banners can successfully and effectively share your model’s message with newcomers to your channel, with minimal effort in your finish.
Earlier than you begin making a YouTube banner, you want to pay attention to what measurement it ought to be. An incorrectly sized banner can result in points like unreadable textual content or an vital a part of your picture getting reduce off.
Take into account that individuals will see your YouTube channel artwork on desktop computer systems, cell units, and even good TVs. Use the next YouTube banner dimensions to make sure your picture reveals up accurately on all units:
- Minimal dimension for add: 2,048 x 1152 px with a facet ratio of 16:9
- Minimal secure space for textual content and logos: 1,235 x 338 px
- Most width: 2,560 x 423 px
- File measurement: 6MB or smaller
Should you’re undecided in regards to the width and peak of a picture, don’t fear. You may at all times begin by customizing considered one of our YouTube banner templates, that are pre-populated with the proper dimensions.
And we’ve damaged down the method into eight simple steps. Learn on to begin creating your personal designer YouTube banner.
Get your free pack of 5 customizable YouTube banner templates now. Save time and look skilled whereas selling your model in model.
When you’ve created your new YouTube banner, it’s time to add it to your channel web page. Should you used Hootsuite’s YouTube banner templates, there gained’t be any must resize the banner to make sure it suits completely.
Right here’s how one can add or change the banner in your YouTube channel web page on desktop.
Step 1: Go to YouTube Studio and sign up to your account.
Step 2: Choose Customization on the left menu. Then, select Branding.
Step 3: Click on Add underneath Banner Picture, after which choose a picture to add as your YouTube banner.
Step 4: If vital, choose the preview mode and crop the picture. Choose Completed.
Step 5: Select Publish.
If you wish to add your YouTube banner along with your cell machine, right here’s what it is advisable do:
Step 1: Open the YouTube app or YouTube Studio app.
Step 2: Faucet your profile image within the high proper nook.
Step 3: Choose Edit channel. (In case you are utilizing the YouTube app, you’ll must faucet Your Channel first after which Edit channel or click on on the pencil icon).
Step 4: Edit your banner picture by clicking on the digital camera icon within the higher proper nook of the banner.
Step 5: Select a picture to add as your new YouTube banner.
Step 6: Choose Save.
And that’s all there’s to it. Now you may have a fantastic, branded graphic prominently displayed in your channel.
1. Let your objectives inform your design
Your YouTube banner ought to be designed along with your total YouTube advertising technique in thoughts. Do it is advisable embrace a selected CTA to help your social media objectives? Do you have to encourage viewers to subscribe to your channel? It’s possible you’ll merely create a YouTube banner round your model’s persona, and that’s a terrific possibility too.
Popsugar Health makes use of its YouTube banner to advertise the video sequence Dance Fitsugar and Class Fitsugar.
It’s also possible to use your YouTube banner to advertise merchandise. @1bike1world makes use of its YouTube banner to share a kids’s ebook about Nala the cat and her journey adventures.
A YouTube banner may also be used to encourage viewers to turn out to be subscribers by telling them what to anticipate. Chad and Claire’s channel banner clearly state what their YouTube movies might be about and the way typically to count on new movies.
No matter you resolve, be sure you create a YouTube banner that helps your aim.
2. Optimize for desktop and cell (advert keep inside the “secure space”)
22% of YouTube viewers are watching from a cell machine. That implies that, though your YouTube banner is technically 2,560 x 1,440 px, most individuals will see an space a lot smaller than this.
Ensure to incorporate a very powerful info within the “secure space” of your YouTube banner, i.e., inside an space of 1,546 x 423 px. This ensures your textual content or vital graphics are proven it doesn’t matter what machine is used to view your profile.
You’ll additionally wish to double-check that your textual content is readable on smaller units like a telephone.
3. Take into account including your brand
First issues first. Who’re you? Ensure that’s clear proper off the bat. New guests to your web page will wish to know.
Place your brand in an apparent, seen spot towards a coloration that makes it pop. Additionally, make sure that it’s inside the “secure space”.
Take the Elle YouTube channel, for instance. Its brand is black and positioned towards a lighter-shaded background making certain that it stands out. It additionally pulls double-duty by that includes Elle’s 2022 Girls in Hollywood Honorees to advertise new content material from the journal.
Undecided the place to place your brand? Our templates supply recommendations.
4. Select constant model colours and fonts
This nearly goes with out saying, however make sure that your YouTube banner is in keeping with the best way you current your model throughout your on-line presence. Viewers can simply acknowledge your model when you may have a transparent pattern along with your branding.
This rule stands even when your YouTube presence is extra laid again or wackier than your different social channels. Individuals who need to particularly comply with your model usually tend to click on that comply with button in the event that they know they’ve acquired the “proper” model of you on YouTube.
5. Have a transparent focus
Like several billboard advert, the easier the message, the simpler will probably be obtained. Don’t attempt to do an excessive amount of along with your YouTube channel artwork.
As an alternative, use this small area properly on what you need viewers to concentrate on about your model. Make your message apparent. You are able to do this just by sticking to at least one picture and a brand towards a easy background.
Blogilates, a health channel, has a easy however impactful YouTube banner. It has a transparent focus whereas additionally making it apparent what the channel is about by including a tagline “Discover the enjoyment in health”.
6. Add hyperlinks to your social media and web site
Your YouTube banner contains the choice to hyperlink to your different social platforms and web site. Should you do, these hyperlinks will seem within the backside proper nook.
That is nice! As a result of likelihood is if somebody has taken the time to go to your YouTube web page, they’re additionally desirous about the remainder of your on-line presence.
It’ll be vital to design your YouTube channel artwork with nothing vital within the backside proper nook—aside from a background coloration that helps your icons stand out.
7. Pin an vital video beneath your YouTube banner
Referred to as a channel trailer video, YouTubers can completely exhibit a video on the high of their channel web page proper beneath the YouTube banner. This pinned video can spotlight your greatest work, newest video, or most considered video.
You may take this an additional mile by creating an precise trailer. Much like film trailers, you possibly can create a trailer on your channel content material and share what you cowl in your movies and pique a viewer’s curiosity.
Shopify selected to characteristic an explainer video overlaying the fundamentals of how the eCommerce platform works. By sharing useful content material, viewers usually tend to come again or subscribe for extra recommendations on how one can use Shopify.
8. Add CTAs
Whichever route you select to go in, keep in mind: the remainder of your YouTube web page already has rather a lot occurring. In order for you individuals to take an motion—subscribe, comply with you on one other social channel, or watch considered one of your movies—don’t let your banner overwhelm them.
You may add a CTA on to your YouTube banner. However you can too edit your web site hyperlinks on the underside proper nook to incorporate a CTA.
After making a branded YouTube banner, the subsequent step in your YouTube journey is ensuring your content material is equally compelling. Try our full information to crafting a profitable YouTube technique for extra on that.
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