“We additionally suppose the purchasers wish to use their very own information, and so they need a personalized strategy. In order that’s been our angle,” Gambelli mentioned. “We work with all of the distributors. We’re previous take a look at and study. We’re keen to ensure. However ‘personalized’ is the appropriate phrase. We don’t really feel that we’re going to force-fit one thing that doesn’t but work.”

For this yr’s upfront presentation, Gambelli famous Fox is completely different from its rivals, bringing “finest in school” content material and programming.

“We’ve got the size, we have now the attain, and that’s nonetheless beneficial. We’ve got probably the most premium content material. And we put the advertiser first,” Gambelli mentioned. “None of our content material is behind a paywall. We worth that relationship and at all times will.”