Forrester Introduces Companion Ecosystem Advertising Service To Assist B2B Organizations Design, Develop, And Optimize Their Companion Ecosystems

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CAMBRIDGE, Mass. — Forrester (Nasdaq: FORR) at present launched Forrester Choices for Companion Ecosystem Advertising, the subsequent technology of its Forrester Choices for Channel Advertising service. The improved service is designed to assist advertising and marketing leaders modernize their current accomplice packages as accomplice ecosystems additional evolve and increase. Forrester knowledge reveals that in 2022, practically half of B2B channel and ecosystem leaders anticipated annual progress within the variety of companions they engaged with. This 12 months, the formation of accomplice ecosystems will proceed to rise and lengthen past transactional or resell motions. These accomplice ecosystems can even embrace non-transacting companions that play an important function in actualizing worth throughout the whole buyer lifecycle.

This Forrester Choices service will assist accomplice ecosystem advertising and marketing leaders develop, allow, and have interaction their companions to drive loyalty and amplify income progress all through their ecosystem. Forrester Choices for Companion Ecosystem Advertising can even assist executives, purposeful leaders, and their groups plan for and pursue their most urgent priorities, together with:

  • Formulating a accomplice ecosystem advertising and marketing technique.
  • Planning and measuring for accomplice ecosystem success.
  • Optimizing insights-driven accomplice demand.
  • Modernizing the accomplice program.
  • Enabling ecosystem companions.
  • Profitable mindshare via accomplice engagement.
  • Constructing a world-class accomplice ecosystem advertising and marketing crew.

“B2B organizations are experiencing super shifts throughout their accomplice ecosystems,” stated Maria Chien, VP and analysis director at Forrester. “At the moment, two-thirds of B2B channel and ecosystem leaders report that the orchestration of accomplice ecosystems is essential or important to their group. The Companion Ecosystem Advertising service inside our Forrester Choices portfolio will be certain that advertising and marketing leaders have entry to the analysis and instruments they should absolutely capitalize on their accomplice ecosystems to drive enterprise progress.”

Every Forrester Choices service is constructed to empower leaders and their groups to maneuver rapidly, de-risk selections, and save money and time via:

  • Daring imaginative and prescient analysis to remain forward of shifting buyer and market dynamics and plan for the long run.
  • Curated instruments and frameworks to overcome priorities and ship on methods with strategic fashions and plug-and-play templates. For instance, the Forrester Companion Ecosystem Multiplier Mannequin allows advertising and marketing leaders to construct partner-obsessed organizations that drive alignment between accomplice ecosystem technique, purchaser and buyer wants, accomplice success, and joint enterprise outcomes.
  • Fingers-on steerage to speed up progress and de-risk selections with a tailor-made expertise via analyst steerage classes, peer discussions, and occasions.


  • Study extra about Forrester Choices for Companion Ecosystem Advertising.
  • Discover Forrester’s Planning Information 2023: Channel Advertising report (consumer entry required).
  • Try technique insights for B2B advertising and marketing leaders.

About Forrester

Forrester (Nasdaq: FORR) is among the most influential analysis and advisory companies on the earth. We assist leaders throughout know-how, buyer expertise, digital, advertising and marketing, gross sales, and product capabilities use buyer obsession to speed up progress. By means of Forrester’s proprietary analysis, consulting, and occasions, leaders from across the globe are empowered to be daring at work — to navigate change and put their prospects on the middle of their management, technique, and operations. Our distinctive insights are grounded in annual surveys of greater than 700,000 customers, enterprise leaders, and know-how leaders worldwide; rigorous and goal analysis methodologies, together with Forrester Wave™ evaluations; 100 million real-time suggestions votes; and the shared knowledge of our purchasers. To be taught extra, go to