Foria needs ladies to search out the sweetness in moments of delight–and be their very own muses within the course of.
The pioneering feminine sexual wellness model—which can have fun a decade within the house subsequent yr—has launched its newest marketing campaign centered on discovering and creating these moments and sharing them for enjoyable. One other enticement for shoppers to take part? Cool swag.
Created in-house, the model’s “OG O-Face” marketing campaign has overtly lifted classical artistic endeavors depicting ladies in numerous states of …um… enjoyment and cheekily snuck a few of its best-known plant-based merchandise, resembling Awaken Oil, into the centuries-old items.
The amusingly unsubtle (and semi-NSFW) visuals are a nod to the historical past of girls’s pleasure as depicted in well-known work and portraits. That custom is being revisited and tailored within the fashionable world, regardless of nonetheless being a taboo topic that continues to battle censorship and stigma.
“Foria’s ‘OG O-Face’ marketing campaign is a celebration of girls’s sexual pleasure all through historical past, acknowledging how expressions of delight in artwork and media have knowledgeable our understanding of sexuality,” Liz Dolinski, Foria’s CMO, instructed Adweek. “As the unique model to deal with the necessity for merchandise supporting ladies’s sexual pleasure, Foria is devoted to destigmatizing sexual wellness and sensuality as a foundational a part of human well being.”
Foria’s earlier advertising and marketing contains an advert sequence in 2022 that aimed to normalize masturbation, backed by analysis that discovered extra individuals masturbate than follow yoga, run or learn. The work got here from TDA Boulder.
Discovering the ‘O’ spot
The “OG O-Face” marketing campaign features a nationwide scavenger hunt, by which the model has inspired followers to seize artwork and pictures “within the wild.” The objective is to symbolize real-world O-faces—which the model defines as a glance of arousal, seduction or, extra particularly, an orgasm—and share them on social.
Adventurous members can share pictures of their very own O-faces, with every entrant having an opportunity to win a yr’s provide of the model’s chosen hero merchandise, a $100 reward card or a membership to their native museum once they tag the model.
For followers situated in New York, Foria and its PR company, RVD Communications, partnered with the Brooklyn Museum, which hosted an after-hours activation to kick off the marketing campaign. Company acquired booklets containing photographs and trivia on the artwork curated by the museum’s employees, particularly for the “Scavenger Hunt Celebrating Feminine Pleasure & Energy.”
