On Worldwide Girls’s Day, Ford launches The W Monitor, a digital racing observe that enables drivers to expertise how onerous it’s for ladies to get into motorsports. The W Monitor, which was created in partnership with model and buyer expertise company VMLY&R, provides the phrase WOMAN to the historic Monza circuit. It makes the racetrack longer and more difficult and symbolizes the tough path aspiring ladies racers face in real-world and digital racing.

The brand new observe will be skilled within the Assetto Corsa videogame, by Kunos Simulazioni, one of the crucial life like and standard racing video games. The W Monitor launches right this moment on the Monza Circuit with a media partnership with Freeda and a real-life occasion, created in partnership with BCW and Mindshare, together with Professional Gamers’ performances, stay driving classes, and a panel dialog moderated by the famend journalist, Maria Latella.

Ford additionally publicizes right this moment the opening of W Driving College, a high-performance programme a part of the Ford Efficiency Driving College aiming to recruit and prepare the following technology of girls racing champions, each in actual and digital worlds. Ford, who competes in esports with Workforce Fordzilla and real-life races with Ford Efficiency, hopes to encourage extra ladies to contemplate racing careers.