Cannes Lions runs from June 19 to June 23 this yr. What has caught the attention of our creatives? First up is FCB London CCO Owen Lee.
Predicting Cannes is usually a idiot’s errand. Jury rooms have been identified to be humorous locations. Typically a bit of labor can surge up by way of the ranks, different instances one thing can fall off the desk after a single remark. However listed here are three items I feel will fare properly within the closed rooms of the Palais this yr.
Apple’s The Best is a superb movie. It’s stunning in each means – the message, the casting, the course, the music . . . Alice Tonge weaves her inventive magic as soon as once more and I’m certain we are going to see her on stage in June.
First Digital Nation poignantly captures the zeitgeist. A stunning assertion of our instances that brings residence the immediacy of the environmental disaster we’re in. I feel it’ll present up in a lot of classes and rightly so.
And at last, one from our personal FCB steady. Runner 321 for the Canadian Down Syndrome Society in collaboration with Adidas is the most recent in a future of sensible work for this trigger by FCB Canada. It tells the story of Adidas’ first sponsored athlete with Down Syndrome, Chris Nikic and it’s fantastic to see. I hope the FCB Canada crew proceed to be recognised at Cannes for such essential work.