Fb promoting is all in regards to the visuals. Superior ad copy is nice (and might definitely assist you to convert). But it surely’s lovely pictures and movies that may catch your prospects’ eye, cease them mid-scroll, and hopefully get them to click on.
That’s why fine-tuning your visible content material is such a vital a part of getting probably the most out of your Fb ad {dollars}.
Beneficial Fb ad sizes are at all times altering. After spending time, cash, and power ensuring your pictures and movies are beautiful and on-brand, the very last thing you need is for them to look cropped, distorted, and even worse, rejected by Fb totally.
Don’t fear. Right here’s your full cheat sheet of Fb ad specs and sizes, totally up to date for 2023 — together with vital ideas and greatest practices for crafting adverts that carry out.
Bonus: Get the Fb promoting cheat sheet for 2022. The free useful resource consists of key viewers insights, really helpful ad sorts, and ideas for achievement.
Fb video ad specs
Similar to the remainder of the Web, Fb is extra video-centric than ever.
Which means video needs to be part of your Fb ad technique — however bear in mind, virtually all Fb customers browse with cell units, and over 80% browse solely on cell!
That’s why Fb recommends its advertisers design with cell in thoughts first.
For all video ad sorts, Fb recommends importing the “highest decision supply video out there with out letter or pillar boxing.” Fb offers an exhaustive listing of facet ratios and options out there for every ad kind.
As a rule, movies needs to be formatted vertically (4:5, 9:16, or 16:9 facet ratio) in the event that they’re to be seen on cell solely, or in a sq. (1:1) format to show on each desktop and cell.
Whereas video adverts can be so long as two hours, there’s no purpose to take action in observe. Fb recommends holding movies brief, to fifteen seconds or much less.
You must also design movies that work with and with out sound (by enabling captions). The one exception is Prompt Article video adverts, for which captions are usually not supported.
Video adverts on Fb can show in a wide range of settings, from the primary Information Feed, to Search Outcomes, to Market. Right here’s the ad specs and sizes you want for every kind of video adverts on Fb.
Wherever your video ad shows, Fb suggests “utilizing motion and sound to seize consideration rapidly, present distinctive product options, or inform your model story.”
Feed video adverts
These are the traditional Fb video adverts, displayed between content material from associates, household, Teams, and Pages in your newsfeed.
- File kind: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: At the least 1080 x 1080 pixels
- Video ratio: 4:5 for cell solely, or 1:1 (for desktop or cell)
- File Dimension: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
Prompt article video adverts
On this format, articles open instantly in-app, into an optimized studying expertise. Your adverts will show inside this Prompt Article atmosphere, form of like print adverts in {a magazine}.
Keep in mind that whereas sound is non-compulsory, captions are not supported for this type of content material.
- File Kind: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: At the least 1080 x 1080 pixels
- Video ratio: 16:9
- File Dimension: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
In-stream video adverts
Fb in-stream video adverts are exhibited to customers earlier than, in between, or after movies from their favourite publishers and creators. These adverts may additionally seem inside Fb Stay streams, from choose, pre-approved gaming, leisure and sports activities companions.
In-stream video adverts seem on each desktop and cell. They’re generally skippable, after watching the primary 5 seconds, and by no means auto-play greater than 15 seconds of content material.
- File Kind: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: At the least 1080 x 1080 pixels
- Video ratio: 16:9 or 1:1
- File Dimension: 4GB max
- Minimal period: 5 seconds, for desktop or cell
- Most period: 15 seconds for desktop, 10 minutes for cell (could range by ad goal)
Search outcomes video adverts
Fb Search is a vital manner for customers to search out the content material they need, each on Market and Fb typically.
Search outcomes adverts assist you to join with customers who’re searching for content material related to your product and area of interest.
- File Kind: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: At the least 1080 x 1080 pixels
- Video ratio: 1:1
- File Dimension: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
Video feed adverts
The Video Feed opens when customers click on a video of their dwelling Information Feed, suggesting further movies they could like. Video feed adverts seem in between these natural movies.
- File Kind: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: At the least 1080 x 1080 pixels
- Video ratio: 4:5
- File Dimension: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
Proper column video adverts
This desktop-only format mostly seems alongside the suitable aspect of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.
- File Kind: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: At the least 1080 x 1080 pixels
- Video ratio: 1:1 for desktop or cell, or 4:5 for cell solely
- File Dimension: 4GB max
- Minimal period: 1 second
- Most period: 241 minutes
Enterprise discover video adverts
This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re interested by, like eating places, clothes, or magnificence.
Enterprise Discover content material consists of each paid adverts and natural posts.
- File Kind: MP4, MOV or GIF
- Minimal width: 120 px
- Minimal peak: 120 px
- Decision: At the least 1080 x 1080 pixels
- Video ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
- File Dimension: 4GB max
- Minimal video size: 1 second
- Most video size: 241 minutes
Fb picture ad specs
Think about a Fb ad with out a picture — critically, attempt it.
Sounds… boring, proper? Social media is a visible medium, and with out some form of colourful eye sweet, customers gained’t even discover your ad, not to mention click on. That’s why each ad you add to Fb ought to have a picture, if not a number of (extra on that later).
However determining picture adverts for Fb might be difficult. Totally different placements and codecs name for various sizes, and also you wish to be sure to get it proper so that you’re exhibiting your product at its greatest.
It doesn’t matter what, Fb suggests selecting an attention-grabbing product photograph, that may make individuals wish to click on and be taught extra. Or, use an exquisite, inventive photograph to indicate off your model identification.
Relying in your ad’s goal (like consciousness or engagement), you would possibly be capable of use a Panorama or 360° photograph in your Fb adverts. Fb will acknowledge these routinely.
Right here’s the ad specs and sizes you want for every kind of picture adverts on Fb.
Feed picture adverts
These are the traditional Fb single picture adverts, displayed between content material from associates, household, Teams, and Pages in your newsfeed.
- File Kind: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: At the least 1080 x 1080 pixels
- File Dimension: 30MB max
- Minimal Width: 600 pixels
- Minimal Peak: 600 pixels
Proper column picture adverts
This desktop-only format mostly seems alongside the suitable aspect of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.
As a result of proper column pictures are so small, Fb recommends not including any textual content overlay.
Supply: Fb
- File Kind: JPG or PNG
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- File Dimension: 30MB max
- Minimal Width: 254 pixels
- Minimal Peak: 133 pixels
Prompt article picture adverts
On this format, articles open instantly in-app, into an optimized studying expertise. Your adverts will show inside this Prompt Article atmosphere, form of like print adverts in {a magazine}.
- File Kind: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: At the least 1080 x 1080 pixels
- File Dimension: 30MB max
Market picture adverts
Beloved by deal-hunters in all places, Market is a superb place to purchase something underneath the solar from resellers, artisans, and companies of any measurement in your area people.
Market picture adverts are a good way to succeed in a super-engaged viewers who’s already within the temper to buy and purchase.
Supply: Fb
- File Kind: JPG or PNG
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Most File Dimension: 30MB
Search outcomes picture adverts
Fb Search is a vital manner for customers to search out the content material they need, each on Market and Fb typically.
Search outcomes adverts assist you to join with customers who’re searching for content material related to your product and area of interest.
- File Kind: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: At the least 1080 x 1080 pixels
- Most File Dimension: 30MB
- Minimal Width: 600 pixels
- Minimal Peak: 600 pixels
Enterprise discover picture adverts
This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re interested by, like eating places, clothes, or magnificence.
Enterprise Discover content material consists of each paid adverts and natural posts.
- File Kind: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: At the least 1080 x 1080 pixels
- Most File Dimension: 30MB max
- Minimal Width: 600 pixels
- Minimal Peak: 600 pixels
Fb carousel ad specs
What in the event you may deliver collectively a number of pictures, and even pictures and movies, in a single ad?! It’s not a dream — it’s a actuality!
Carousels allow you to showcase 2 to 10 pictures and movies inside one ad, every with its very personal hyperlink. The person can scroll by them freely, while not having to navigate away to a brand new web page.
Strive utilizing Carousels to indicate off just a few completely different merchandise, share a number of options of 1 product, inform a model story, or publish an editorial.
Whereas Carousels seem in just a few locations throughout Fb, sizes and specs are very related for all of them. Right here’s what you should know.
Feed carousel adverts
Displayed between content material from associates, household, Teams, and Pages, Carousels make an ideal addition to the traditional Fb Feed expertise.
Catch prospects’ eye with an ideal cowl visible, then allow them to browse and scroll by 2 to 10 pictures or movies.
Feed Carousel picture and video specs
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Feed Carousel Photographs
- Picture File Kind: JPG or PNG
- Picture File Dimension: 30MB max
Feed Carousel movies
- Video File Kind: MP4, MOV or GIF
- Video File Dimension: 4GB max
- Video Length: 1 second to 240 minutes
Proper column carousel adverts
This desktop-only format mostly seems alongside the suitable aspect of the display screen. It’s mostly displayed alongside Fb Pages, however can seem elsewhere, too.
Remember that solely the primary card of your Carousel will likely be seen within the Proper Column. Fb recommends not including any textual content or design parts on prime of those pictures.
Proper Column Carousel picture and video specs
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Proper Column Carousel Photographs
- Picture File Kind: JPG or PNG
- Picture File Dimension: 30MB max
Proper Column Carousel movies
- Video File Kind: MP4, MOV or GIF
- Video File Dimension: 4GB max
- Video Length: 1 second to 240 minutes
Market carousel adverts
Beloved by deal-hunters in all places, Market is a superb place to purchase something underneath the solar from resellers, artisans, and companies of any measurement in your area people.
Market picture adverts are a good way to succeed in a super-engaged viewers who’s already within the temper to buy and purchase — and Carousels provide much more of an interactive, shopping expertise.
Market Carousel picture and video specs
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Market Carousel Photographs
- Picture File Kind: JPG or PNG
- Picture File Dimension: 30MB max
Market Carousel movies
- Video File Kind: MP4, MOV or GIF
- Video File Dimension: 4GB max
- Video Length: 1 second to 240 minutes
Enterprise Discover carousel adverts
This ‘discover web page’-like expertise helps customers uncover new companies in niches they’re interested by, like eating places, clothes, or magnificence.
Enterprise Discover content material consists of each paid adverts and natural posts. Carousels are the proper option to create an interactive, shopping-like expertise in your prospects. Consider these adverts as your digital store cabinets!
Enterprise Discover Carousel picture and video specs
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Enterprise Discover Carousel Photographs
- Picture File Kind: JPG or PNG
- Picture File Dimension: 30MB max
Enterprise Discover Carousel movies
- Video File Kind: MP4, MOV or GIF
- Video File Dimension: 4GB max
- Video Length: 1 second to 240 minutes
Search outcomes carousel adverts
Fb Search is a vital manner for customers to search out the content material they need, each on Market and Fb typically.
Search outcomes adverts assist you to join with customers who’re searching for content material related to your product and area of interest. Then, exhibit what makes your providing particular with a collection of pictures to scroll by!
Search Outcomes Carousel picture and video specs
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Search Outcomes Carousel Photographs
- Picture File Kind: JPG or PNG
- Picture File Dimension: 30MB max
Search Outcomes Carousel movies
- Video File Kind: MP4, MOV or GIF
- Video File Dimension: 4GB max
- Video Length: 1 second to 240 minutes
Fb Story ad specs
Do you know that over 1 billion tales are posted every day throughout Fb’s apps?! This well timed, ephemeral format is barely getting extra widespread, with 62% of customers saying they anticipate to make use of Tales an increasing number of sooner or later.
Tales adverts will pop up for customers between natural content material from associates, manufacturers, and household accounts they observe.
Don’t get left behind — make Tales part of your ad technique now. You should use video, pictures, and even Carousels (on Messenger) on this format.
No matter form of content material you select, Fb suggests leaving a 250-pixels border freed from textual content and logos, alongside each prime and backside of the picture. That manner, you’ll be able to keep away from hiding your design behind key options like the guts button and reply field.
Picture story adverts
Think about your product — fullscreen! That’s the large-scale, participating expertise that Tales adverts create. Plus, have enjoyable and get inventive by including emoji, stickers, and interactive options like query containers and polls.
They’ll show for five seconds, or till the person swipes ahead.
- File Kind: JPG or PNG
- Ratio: 9:16
- Decision: At the least 1080 x 1080 pixels
- File Dimension: 30 MB max
- Minimal Width: 500px
Video story adverts
Tales are the proper option to exhibit your vertical video — particularly if it’s a well timed, lo-fi, or behind-the-scenes expertise that you just wish to really feel unique and restricted.
Tales video adverts will play for as much as 15 seconds, or much less in case your video is shorter. You even have the choice to separate an extended video into 2 or 3 separate Tales playing cards. After that, viewers can click on Hold Watching in the event that they wish to see the remaining.
- Sound and captions: Optionally available, however really helpful
- File Kind: MP4, MOV or GIF
- Ratio: 9:16
- Decision: At the least 1080 x 1080 pixels
- Video Length: 1 second to 2 minutes
- File Dimension: 4GB max
- Minimal Width: 500 pixels
Carousel adverts (Messenger Tales)
Carousel Story adverts show in Messenger, proper above the person’s most important inbox. It’s the proper option to ship a self-directed expertise and let customers browse your merchandise with out ever leaving the app.
These carousels have the identical specs and sizes as they’d anyplace else on the location.
Carousel picture and video specs
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Carousel Photographs
- Picture File Kind: JPG or PNG
- Picture File Dimension: 30MB max
Carousel movies
- Video File Kind: MP4, MOV or GIF
- Video File Dimension: 4GB max
- Video Length: 1 second to 240 minutes
Fb Reels ad specs
Quick-form video is taking up — and Reels has develop into a drive to be reckoned with! Reels makes it simple to get in on the short-form video enjoyable, whether or not you’re targeted on community-building, model consciousness, or closing gross sales.
Fb suggests utilizing Reels to take part in enjoyable tendencies, educate prospects in your product, or inform your model story in genuine, from-the-heart methods.
Assume Reels adverts as Tales that gained’t disappear. Equally to Tales adverts, these will pop up between natural content material from accounts your viewers follows.
Customers can remark, like, view, save, share and skip these adverts, and they are often accessed from the Reels Feed or Tab, which opens a vertically-scrolling viewer.
Video Reels adverts
Video is the secret with Reels. These vertical movies might be as much as 60 seconds, they usually’re the last word option to get actual, construct relationships, and let customers see your product in motion.
Quick vertical video isn’t going anyplace — so soar in and begin having enjoyable!
- Sound and captions: Optionally available, however strongly really helpful
- File Kind: MP4, MOV
- Beneficial Ratio: 9:16
- Decision: At the least 500 x 888 pixels
- Video Length: 0 seconds to 60 seconds
- Most File Dimension: 4GB
Picture Reels adverts
No video? No downside! Put up your greatest product or branding pictures to Reels. Strive dressing it up with enjoyable design parts, textual content overlay, and even an audio soundtrack!
- File Kind: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Decision: At the least 1080 x 1080 pixels
- Most File Dimension: 30MB
- Minimal Width: 600 pixels
- Minimal Peak: 600 pixels
Overlay Reels picture adverts
These small adverts allow you to show a services or products on-screen over your Reel, whereas it’s operating.
These single, static pictures can pop up initially of a Reel, or keep on-screen as a banner. For instance, you could possibly create a Reel product tutorial, with a hyperlink to purchase the product itself in an overlay picture.
As a result of these pictures are so small, Fb recommends not including any textual content or design parts.
- File Kind: JPG or PNG
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Most File Dimension: 30MB
- Minimal Width: 600 pixels
- Minimal Peak: 600 pixels
Carousel Reels adverts
That’s proper, Carousels can discover a dwelling on Reels, too. These are the identical Carousel specs and sizes you’d anticipate finding anyplace else on Fb (however bear in mind, hold it brief and candy)!
Carousel picture and video specs
- Ratio: 1:1
- Decision: At the least 1080 x 1080 pixels
- Minimal variety of playing cards: 2
- Most variety of playing cards: 10
Carousel Photographs
- Picture File Kind: JPG or PNG
- Picture File Dimension: 30MB max
Carousel movies
- Video File Kind: MP4, MOV or GIF
- Video File Dimension: 4GB max
- Video Length: 1 second to 240 minutes
Fb assortment ad specs
Collections are a bit just like the social media equal of peeking in a retailer window, in any respect the goodies inside.
This ad kind often features a cowl picture or video, adopted by a number of product pictures. It’s the same idea to a Carousel, however with all of the content material seen on the identical time.In order for you, you’ll be able to set your cowl video to autoplay when a person scrolls over your assortment.
Clicking the Assortment cowl will open Prompt Expertise. This can be a full-screen touchdown web page that drives site visitors on to your product pages. You possibly can add buttons, carousels, photographs, textual content and video to Prompt Expertise adverts. Select from templates like Lookbook, Storefront, Buyer Acquisition and Storytelling, or create your individual customized Prompt Expertise.
Fb feed assortment adverts
These Collections will show between content material from associates, household, Teams, and Pages, on customers’ dwelling Feed.
The primary media asset you add to your Prompt Expertise would be the Assortment’s cowl picture or video — so select fastidiously!
Assortment ad picture and video specs
- Decision: At the least 1080 x 1080 pixels
- Ratio: 1:1
Assortment ad pictures
- Picture File Kind: JPG or PNG
- Picture Most File Dimension: 30MB
Assortment ad movies
- Video File Kind: MP4, MOV or GIF
- Video Most File Dimension: 4GB
Prompt Article assortment adverts
Assortment adverts (and Prompt Expertise) additionally show inside Prompt Articles — how’s that for meta?
These Collections use the identical specs as their counterparts in the primary feed.
Assortment ad picture and video specs
- Decision: At the least 1080 x 1080 pixels
- Ratio: 1:1
Assortment ad pictures
- Picture File Kind: JPG or PNG
- Picture Most File Dimension: 30MB
Assortment ad movies
- Video File Kind: MP4, MOV or GIF
- Video Most File Dimension: 4GB
Video feed assortment adverts
Individuals shopping the Video Feed can peruse Assortment adverts, too. Similar to you noticed above, content material for these Prompt Experiences follows related specs.
Assortment ad picture and video specs
- Decision: At the least 1080 x 1080 pixels
- Ratio: 1:1
Assortment ad pictures
- Picture File Kind: JPG or PNG
- Picture Most File Dimension: 30MB
Assortment ad movies
- Video File Kind: MP4, MOV or GIF
- Video Most File Dimension: 4GB
Extra Fb promoting sources
The artwork of Fb promoting is extra than simply sizes and specs. Right here’s what you’ll must know to create a very profitable marketing campaign:
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