Stealing a bicycle has by no means been tougher, in keeping with the three skilled thieves starring in Dutch model VanMoof‘s newest advert. Child Whizz is a cyber safety “specialist,” Kat Burgler is a world artwork thief, and Nick Pickston, who’s a grasp pick-locker, know a factor or two about robbing. In spite of everything, they will efficiently crack a code, their portfolio consists of some Pablos and Rembrandts, and so they satisfaction themselves on successful the world lock-picking championship 3 times.

Regardless of being skilled burglars, their stealing expertise are fairly ineffective in the case of illegally turning a VanMoof e-bike into one among their private properties. Outfitted with “Peace of Thoughts” companies, the VanMoof’s S3 and X3 are constructed with anti-theft know-how, “sadly” placing thieves out of enterprise. After having tried to steal such a motorcycle, the tree burglars share the experiences that they had with the VanMoof S3, solely to conclude that the model’s merchandise are “virtually unstealable.”

The “Onerous Instances for Tremendous Thieves” video, directed by British animator Tobias Fouracre, showcases these extremely proficient thieves making a confession. Taking the form of a sequence of mockumentary-style studio interviews, the trio reveals that they’ve failed in attempting to steal an e-bike; anyway, “who actually desires to steal” a VanMoof, in spite of everything, wonders Pickston, who seems like having troubles admitting that he was defeated by an electrical bicycle.

The stop-motion animation is a humorous strategy to deal with a critical concern: bike theft. Talking about why the crew settled on such a distinct method, VanMoof Inventive Director, Colin Cornwell, mentioned: “After all, it’s not a very enjoyable topic to speak about — nobody likes getting their bike stolen. However we’ve discovered that after we wish to speak concerning the improvements concerned in defending riders’ bikes, it will possibly fairly rapidly stray into being too extreme and techy.”

“The enjoyable aspect of this movie got here from us attempting to give you a very wrong way to the rigorous testing we put our bikes via. These three ‘tremendous thieves’ had been the right strategy to present that: they may be capable of steal the most costly issues, hack their method into something, or choose any lock on the town – however they will’t get into our bikes,” Cornwell continued.