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Examples, Finest Practices & How To Make One

Do you know a lead technology quiz can enhance conversions and engagement in your web site?

Lead technology quizzes are a neat means of retaining guests in your web site for longer and giving them one thing enjoyable to do. In some circumstances, like in well being plans, quizzes are wanted to evaluate the person to seek out the suitable plan and transfer them alongside of their buyer journey.

On this information, we’ll focus on lead technology quizzes, what they’re, some basic lead technology examples, lead technology greatest practices and make a lead technology from scratch in 5 straightforward steps.

What Is a Lead Era Quiz?

A lead technology quiz is interactive content material that helps on-line companies acquire details about their web site guests by asking related questions. Such a quiz is designed to have interaction the viewers by asking pre-determined questions concerning the services or products supplied. By answering the questions, the respondents reveal their preferences, wants, and ache factors, which can be utilized to supply them with personalised suggestions and options.

Quizzes are an progressive lead technology software. As a result of to have interaction with the quiz, web site guests are sometimes requested to submit their e mail addresses. On this easy means, you get to develop your e mail record, which you’ll later retarget through e mail advertising and marketing to transform them into paying clients.

Why Do Lead Era Quiz Carry out?

You could have already got optin types in your web site that will or could not do properly. Including a lead technology quiz within the combine can enhance your common optin charges by 55%!

Quizzes pique curiosity in people, and we love discovering new issues about ourselves or discovering the reply to one thing we don’t know.

They’ll flip a passive browser into an energetic participant in your web site. However they’ll do greater than that! By including an optin type to the quiz, you possibly can acquire emails by asking the customer to enroll to:

  • Begin the quiz
  • Reveal the final query
  • Get outcomes
  • Get extra partaking content material

quiz enter email for results

Research present customers are way more attentive to calls to motion (CTAs) after 6-10 quiz questions. They’re extremely engaged at this level, so that they’ll be extra doubtless to provide you their e mail tackle.

Now why lead technology quizzes carry out, let’s have a look at the varieties of quizzes one can use for lead technology.

What Are the Varieties of Lead Era Quizzes?

Under are 4, however not restricted to, several types of lead technology quizzes on-line enterprise use to develop their e mail record.

  1. Persona Quiz: This quiz asks concerning the person’s character kind or preferences. For instance, a health firm would possibly create a quiz to find out if the person is a morning or night exerciser and acquire their e mail tackle to ship them personalised exercise plans.
  2. Trivia Quiz: A trivia quiz assessments the person’s data of a selected subject, akin to popular culture or historical past. In alternate for his or her e mail tackle, the person could also be entered right into a prize draw or obtain unique content material associated to the subject.
  3. Survey Quiz: A survey quiz asks customers for his or her opinions on a selected subject or product. For instance, a web-based retailer could create a quiz asking clients to charge their buying expertise and counsel enhancements. The person could obtain a reduction on their subsequent buy in alternate for finishing the quiz and offering their e mail tackle.
  4. Compatibility Quiz: A compatibility quiz assesses the person’s compatibility with a selected services or products. For instance, a courting web site would possibly create a quiz to match customers with potential companions, amassing e mail addresses to inform them of their matches.

The bottom line is to make the quiz for lead technology partaking and related to the person in order that they’re motivated to supply their e mail tackle in alternate for the quiz outcomes or different incentives.

Lead Era Quiz Examples


GoPro Lead Generation Quiz Example

Our first instance of a lead technology quiz is from GoPro, a producer of motion cameras.

They created a “Persona Quiz” to assist customers decide which GoPro digital camera is true for them. The questions revolve round what sporting actions they wish to seize and in the event that they already personal a mannequin for GoPro.

After finishing the quiz, customers are prompted to enter their e mail addresses to obtain the suitable merchandise based mostly on their preferences.

Y-OUR Pores and skin

Y-our Skin Lead Generation Quiz Example

The second on our record for lead technology instance is Y-OUR Pores and skin.

They’ve a bit lengthier quiz, asking questions concerning your purpose, biology, conduct, and habitat.

In alternate for the e-mail, customers get a customized pores and skin report, product suggestions, and free transport on any order.


Birchbox lead generation quiz

Lastly, we wish to point out Birchbox as they’re a wonderful instance for a lead technology quiz.

Birchbox, a service that gives magnificence subscriptions, creates a way of FOMO (concern of lacking out) by asking questions on skincare, hair, and private fashion preferences of their quiz.

Though an e mail tackle shouldn’t be necessary to start the quiz, subscribing is important to obtain the quiz outcomes.

They suggest the suitable merchandise to your pores and skin, hair, and magnificence.

Lead Era Quiz Finest Practices

1. Know Your Quiz Questions and Objectives

Earlier than you got down to create a quiz, you’ll first wish to give you good concepts that match your model, business, and advertising and marketing objectives.

It will make sense if a well being coach created a quiz about an train or weight loss program routine. Or if a journey weblog had a quiz about the perfect place so that you can journey.

A brainstorming session can go a great distance in creating related concepts that may appeal to your target market.

Try how DateID, an internet site that verifies on-line courting profiles, runs a quiz on their weblog. They enable you discover the perfect courting web site based mostly in your quiz solutions.

dateid quiz

The quiz is displayed in a floating bar, so the reader can take it at any time whereas searching the weblog.

2. Create a Compelling Title and Copy

Do you know we spend more often than not speaking about ourselves and never others? It’s 80% of the time if it’s on-line!

That statistic performs a giant position within the success of your quiz. We love quizzes a lot as a result of we wish to know extra about ourselves.

After you have your quiz aligned along with your goal market, you’ll want to give you a compelling title that shall be irresistible to your readers. Your quiz needs to be all about them.

dateid quiz

For instance, “What’s July 4th actually about?” may be very generic. As a substitute, for those who flip it round and make it “How a lot do you actually learn about July 4th?” you contain the reader within the query.

Not solely is all of it about them, however you’ve additionally created a problem.

3. Use the Proper Quiz Device

Quizzes don’t should be enjoyable solely to your viewers; they are often enjoyable for you too! That’s for those who use the suitable software.

We suggest two {powerful} instruments right here relying on what your wants are:

1. WPForms

WPForms Home Page

WPForms is the perfect type builder for WordPress, and it comes with an addon to create surveys and polls. You need to use this addon to create a personalized quiz to your web site.

2. Formidable Types

formidable forms homepage

Formidable Types is a drag and drop WordPress type builder that’s each straightforward and {powerful}. It comes with a Quiz Maker addon that allows you to flip a WordPress type into an automatic quiz.

4. Use the Proper Lead Era Device

The most effective concentrating on software to maximise your lead gen quiz outcomes is OptinMonster.

OptinMonster Home Page 2023

OptinMonster is the #1 lead technology software on the planet and it might enable you take your quiz to a complete new degree.


OptinMonster allows you to create gorgeous lead technology campaigns like popups, floating bars, gamified wheels, slide-ins, and fullscreen mats. You possibly can add your quiz inside these campaigns to entice guests to take it.

ADD Quiz Popup

OptinMonster comes with 100+ lovely templates and a drag and drop builder to create eye-catching campaigns in minutes.

Would this actually assist optimize outcomes?

Sure! OptinMonster offers you entry to super-powerful concentrating on guidelines to show the quiz to guests after they’re most definitely to take motion.

For instance, you should use OptinMonster’s Exit-Intent® expertise to show the quiz to guests who’re nearly to depart your web site.

Optinmonster exit intent campaign trigger

It will enable you seize abandoning guests and get them to enroll. So as a substitute of shedding guests, you acquire subscribers you can interact with over e mail and get them to return again later.

On this means, OptinMonster has tons of show guidelines that embrace:

  • On click on: Make a quiz seem when a person clicks on a button, hyperlink, or picture in your web site
  • Web page view: Present provided that a customer is on a selected web page
  • New/Returning customer: Show based mostly on whether or not it’s a first-time go to or they’ve been to your web site earlier than
  • Bodily Location: Work together with a customer based mostly on their geographical space
  • Scroll Depth: Interact with guests that present curiosity by scrolling down the web page
  • Time and Date: Schedule campaigns to look at a selected time, date, day of the week, and month of the yr
  • Referral Concentrating on: Join with guests which might be coming from particular channels like Fb or Google

These are only a few examples of OptinMonster’s superior concentrating on guidelines, although there are various others.

Plus, OptinMonster integrates with all standard e mail service suppliers together with Fixed Contact, Mailchimp, AWeber, SendinBlue, and ActiveCampaign.

This allows you to set off autoresponder emails when somebody submits the quiz.

To high all of it off, OptinMonster allows you to observe the efficiency of your campaigns. That means you possibly can see precisely how many individuals signed up and transformed by means of your quiz.

analytics dashboard from optinmonster

In case you’re promoting a product, you possibly can even see how a lot cash your campaigns make for you.

Not completely satisfied? Check out how IMSource elevated conversions by 6,500% utilizing Optinmonster’s behavioral automation options.

Able to create your individual high-converting quiz marketing campaign? Then join your 100% risk-free account straight away by clicking under:

Get Began With OptinMonster At the moment!
BONUS: Carried out-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

Subsequent, we’ll present you create a lead technology quiz with OptinMonster in simply 5 easy steps.

How To Make a Lead Era Quiz

Step 1: Join OptinMonster

The very first thing you’ll wish to do is join an OptinMonster account.

Then you possibly can sync your web site to OptinMonster. OptinMonster works with any web site platform together with HTML web sites.

We’ve intensive documentation to sync your web site in only a few clicks.

In case you’re utilizing WordPress, you possibly can set up the OptinMonster plugin in your web site.

find and install the optinmonster plugin

There are apps out there for Shopify and BigCommerce websites, too.

Whereas putting in these apps, ensure you’re logged into your OptinMonster account in one other tab. OptinMonster will auto-detect your account and sync it to your web site app/plugin.

For all different web sites, you possibly can go forward and create your first marketing campaign and we’ll present you add it to your web site after that.

Step 2: Create an OptinMonster Marketing campaign

Within the OptinMonster dashboard, you may get began by clicking on the Create New Marketing campaign button.

create a new campaign button

It will open up a web page the place you possibly can choose a marketing campaign kind and template. For this tutorial, we’ll present you create a quiz popup to generate leads.

campaign type in the new om version

OptinMonster has tons of lovely templates you can discover on this web page. At the moment, we’ll use the Canvas template that allows you to begin from scratch.

Canvas Template in OptinMonster

When you choose a template, OptinMonster will ask you so as to add a reputation to your marketing campaign after which you’ll click on on the Begin Constructing button.

start building campaign

It will take you to the marketing campaign builder the place you possibly can embed the shape.

Step 3: Add the Quiz to OptinMonster Marketing campaign

Contained in the marketing campaign builder, you’ll see a preview of the template on the suitable and a settings menu on the left.

To embed a quiz inside a popup, you’ll want to make use of an HTML quick code.

By no means used a brief code earlier than? Don’t fear, it’s simply going to be a easy copy and paste.

First, you’ll wish to take away parts you don’t want utilizing the delete choice that seems above each block. Then, choose the Add Blocks button and drag and drop an HTML block into the template.

delete and add html in canvas

Inside this block, you possibly can paste the quick code of your quiz type.

In case your utilizing WPForms, head over to your WordPress dashboard. Navigate to WPForms » All Types tab and also you’ll see a brief code subsequent to your quiz type like this:

shortcode in wpforms

Copy and paste this quick code contained in the HTML block in OptinMonster.

add shortcode to your optinmonster campaign

Utilizing Formidable Types? That plugin offers you a brief code to your type the identical means as WPForms.

Virtually all type builders have this characteristic, so you possibly can merely copy-paste it into OptinMonster campaigns and also you’re all set!

OptinMonster campaigns are designed to look nice, however quick codes want a little bit of styling to verify the shape seems properly.

To fashion the shape, we’ve created a snippet of code for you. All you’ll want to it’s copy and paste this code contained in the OptinMonster builder.

To do that, use the house menu on the left to open the Optin Settings tab.

optin settings in optinmonster editor

Scroll all the way down to the Customized JavaScript part, the place you’ll see an empty area to enter your individual code.

Add Custom JavaScript to Your Campaign
Copy and paste the code under within the JavaScript area field.

It will add a number of styling guidelines to your quiz popup so your marketing campaign appears to be like a lot nicer.

This code is sufficient to fashion any type usually. Nonetheless, for those who’re skilled with Javascript and CSS, you possibly can customise it even additional.

Understand that you gained’t see a preview of your quiz within the marketing campaign builder simply but. We’ll present you view your marketing campaign after we add concentrating on guidelines.

Step 4: Add Concentrating on Guidelines

Right here is probably the most attention-grabbing half about OptinMonster campaigns: the concentrating on guidelines will enable you skyrocket your leads by getting extra folks to take the quiz.

Within the marketing campaign builder, open the Show Guidelines tab, and also you’ll see that, by default, your popup quiz will seem to each person who spends at the least 5 seconds on a web page.

default-display-rules in om

Whenever you edit this rule, OptinMonster will show an inventory of all of the out there concentrating on guidelines.

optinmonster display rules

They’re neatly categorized so you’ll find what you’re searching for simply. Plus, every rule has a notice about what it’s used for therefore you possibly can shortly determine which rule you need.

At the moment, we’ll present you show the quiz in 3 alternative ways:

1. On Exit:

If you wish to show the quiz simply earlier than a customer is leaving your web site, choose the Exit-Intent® rule like so:

select exit intent in optinmonster

Then again on the Show Guidelines web page, you possibly can determine whether or not you need it to look on all units, mobile-only, or desktop-only.

You possibly can even decide how delicate you need the detector to be.

We suggest leaving it on medium.

exit on devices

2. On Click on:

OptinMonster allows you to embed your marketing campaign inside buttons, hyperlinked textual content, and pictures. When a person clicks a button, the quiz will seem inside a popup.

request a quote with monsterlink

To set this up, choose the MonsterLinks™ (On-Click on) rule.

display rules monsterlink on click

Then copy the MonsterLink™ code by clicking on the inexperienced button. You need to use this code to hyperlink any button, textual content, or picture in your web site.


The popup will then seem if you click on on it.

3. Web page Concentrating on:

This rule allows you to add the quiz solely to particular pages of your web site. That means, you possibly can goal your viewers based mostly on what they’re viewing or serious about.

To filter by web page, choose the Web page Concentrating on rule:

page-targeting rule in om

Then, within the Show Guidelines web page, you possibly can add extra guidelines like ‘precisely matches’, ‘is the homepage’, and ‘comprises’ to filter your pages.

For instance, if you wish to seem on all weblog pages, then you possibly can select the ‘comprises’ operator and enter ‘weblog’ within the final area.

page targeting contains blog

OptinMonster allows you to add a number of guidelines collectively, so you possibly can create concentrating on mixtures like show solely on weblog pages when the customer is about to exit the web page.

This offers you countless prospects to focus on your guests and maximize your conversions.

Step 5: Combine and Publish Quiz Marketing campaign

Now that you simply’ve set show guidelines to your marketing campaign, it’s able to go dwell in your web site.

In case you wish to add an e mail integration, you are able to do that beneath the ‘Integration’ tab. Merely choose your e mail service supplier and comply with the onscreen directions to attach your account.

add integration in mailchimp

Subsequent, swap to the Publish tab. You possibly can preview a pattern of your marketing campaign right here after which change the standing to ‘Publish’ to make it dwell.

preview and publish campaign

In case you haven’t related your OptinMonster account to your web site but, you’ll discover onscreen directions to take action on this web page.

add site in publish page

For extra assistance on that, OptinMonster has loads of documentation you possibly can comply with. Try the next detailed information: Easy methods to Add OptinMonster to Any Web site.

And there’s one very last thing…

Since we’re working with quick codes, we suggest exiting the marketing campaign builder and reloading the OptinMonster dashboard. It’s also possible to clear your browser cache to verify the most recent modifications are mirrored in your web site.

In case you’re utilizing WordPress, head over to your WordPress dashboard and navigate to the OptinMonster » Campaigns tab and ensure the standing is about to ‘Revealed’ right here.

publish screen in the optinmonster dashboard

With that, your quiz will seem in a focused popup. You’ve now realized to show your quiz on the proper time to the suitable folks to maximise your lead technology.

Wish to see how OptinMonster works on an actual web site? Try how provides over 4k subscribers annually utilizing OptinMonster.

As soon as your quiz marketing campaign will get some engagement, you possibly can see how many individuals noticed it and what number of transformed.

analytics in optinmonster

And keep in mind, for those who’re promoting a product, you possibly can even join OptinMonster to Google Analytics in a number of clicks. Then you possibly can see extra statistics together with how a lot cash your popups are making for you.

Prepared to hitch OptinMonster? Get your 100% risk-free OptinMonster account now by clicking under:

Get Began With OptinMonster At the moment!
BONUS: Carried out-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

We hope you discovered this information useful in making a high-converting lead technology quiz to your web site that truly grows your conversions.

Revealed by Farjad Taheer

Farjad Taheer is an expert content material marketer, a foodie, and a soccer (learn Liverpool) fan. When off-screen, you’ll doubtless discover Farjad within the health club, spending time with household, or hanging out along with his mates.


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