Many product managers, together with me, don’t at all times know if their work will result in the specified end result. In these moments it’s useful to gauge the sentiment of inside stakeholders and clients to prioritize a messy backlog. The next are 5 in style prioritization strategies and my view of their usefulness in various conditions.
Temporary abstract
The mannequin makes use of 4 easy metrics based mostly on private estimates: Attain (variety of customers), Impression (3, 2, 1 or 0.5), Confidence (0% to 100%) and Effort (whole man weeks invested). The ultimate rating is calculated by multiplying Attain x Impression x Confidence and dividing it with effort.
My view
My favourite mannequin as a result of it usually leads to a quite simple quantity that may be obtained for every function individually. In different prioritization strategies you want the benchmark of different options to evaluate their relative worth. Generally it’s tough to agree on the definition for every metric and due to this fact scores might differ over time.
Temporary abstract
This straightforward to make use of mannequin scores enterprise worth and technical complexity from excessive to low based mostly on the private evaluation of the members. Worth is split by complexity to get the relative precedence.
My view
Though not my favourite, I used “worth vs complexity” probably the most for its simplicity. As every merchandise is at all times scored comparatively increased or decrease compared to different gadgets on the checklist, single gadgets will hardly ever obtain the identical rating. That’s nice, however not so helpful if you simply want to attain a person merchandise so as to add to an extended checklist.
Temporary abstract
Every merchandise to be prioritized is rated on the 2 dimensions buyer satisfaction and performance. In satifaction the rating goes from worst or “annoyed”, to “detached”, and to finest or “delighted”. In performance the rating goes from primary or “anticipated”, to “regular”, and to enticing or “thrilling”.
My view
This mannequin makes use of actual buyer perception to reach at every of the scores, which is finest apply for knowledge pushed product choice making. The intention is to take away firm inside bias for what’s “helpful” to customers, nevertheless the rating continues to be considerably subjective based mostly on every customers’ interpretation of the function in query. Theoretically a excessive pattern price is required to restrict subjectivity. This may be fairly time consuming and never possible within the on a regular basis lifetime of a product supervisor.
Temporary abstract
This mannequin helps to create 4 easy checklist the place every merchandise will likely be both inside should have, ought to have, may have or received’t have. Gained’t have gadgets clearly out of scope.
My view
It is a good mannequin to visualise to members which gadgets are out of scope and in addition doc the place every merchandise is at a discovery section. Over time the notion may change for what as soon as was thought of “may have”. The mannequin doesn’t assist to simply quantify the place inside every class, however adequate for me to get an outline of what an MVP may appear like.
Temporary abstract
Much like RICE, however a lot simpler to make use of, this mannequin compares Impression, Confidence and Ease on a scale from 1 to 10. Greater is healthier. Use this spreadsheet as a template.
My view
ICE is definitely the mannequin with the very best title and nice for a fast prioritisation session, however missing a bit in objectivity in comparison with the opposite fashions.
