What forms of content material would B2B entrepreneurs create with extra sources? Analysis from Parse.ly experiences that two-thirds of the entrepreneurs surveyed say they’ve created extra content material over the previous yr and 48% of respondents say they wish to produce somewhat extra content material than they at the moment create. Prime codecs embrace movies, infographics, ebooks, experiences, white papers, occasions/webinars, case research, e-mail newsletters, social media posts and weblog posts. . MarketingCharts

The Consumer: Ukraine. The Transient: Stop World Struggle III. A gaggle of company professionals and freelancers from Ukraine’s inventive trade has issued a weighty transient to the worldwide inventive neighborhood: assist stop a 3rd world conflict. AdWeek

Podcast listening has grown 200% within the final 5 years.  Audio, be it podcasts or music, resonates and builds belief in a means that different media—conventional, social or digital—doesn’t. Listed below are three key areas of progress for audio promoting in 2022 that influence the tech trade. AdWeek

The Subsequent Large Digital Advertising Tendencies in 2022. To assist entrepreneurs and digital leaders navigate this new panorama, Digital Advertising Institute interviewed main trade consultants on their podcast to determine key traits in 2022. This complete overview of six key sectors will allow you to perceive developments coming down the road so you may construct them into your digital advertising actions. Digital Advertising Institute

LinkedIn Launches a Podcast Community. Within the preliminary pilot listeners can have entry on LinkedIn to programming and conversations from trade main creators reminiscent of Morra Aarons-Mele, Jonathan Fields, and Mita Mallick and Dee C. Marshall, in addition to exhibits created in-house by LinkedIn Information. – LinkedIn

The State of Influencer Advertising 2022: Benchmark Report. This new report takes an in-depth have a look at the influencer advertising trade and summarizes the ideas of greater than 2000 advertising companies, manufacturers, and different related professionals concerning the present state of influencer advertising. Influencer Advertising Hub

3 Methods Prime Enterprise Content material Entrepreneurs Do Issues Otherwise [New Research]. CMI’s newly launched Enterprise Content material Advertising Benchmarks, Budgets, and Tendencies: Insights for 2022 sponsored by Creativeness reveals these clues for entrepreneurs at corporations with not less than 1,000 workers. On this analysis, high performers are outlined as those that say they think about their group’s content material advertising extraordinarily or very profitable. Content material Advertising Institute

Twitter is Engaged on a New Podcast Tab to Facilitate Discovery and Engagement. Twitter is about to make an enormous leap into podcast discovery, which is able to possible allow podcasters to create direct hyperlinks to their podcasts within the app, just like how they’re now in a position to create energetic hyperlinks to their newsletters, enabled by Twitter’s acquisition of Revue final yr. Social Media At present

“Whether or not B2B or B2C, I imagine passionately that good advertising necessities are the identical. All of us are emotional beings on the lookout for relevance, context and connection.” — Beth Comstock 

The Juice Launches Creator Pages Highlighting Entrepreneurs Behind B2B Manufacturers. The Juice, a business-to-business (B2B) content material discovery and distribution platform, is releasing Creator Pages. After launching within the fall and rising the platform to over 400 B2B manufacturers, The Juice is now asserting a singular area for creators and thought leaders, beginning with 20 particular person, world-class B2B entrepreneurs. MarTechSeries

MarketingProfs Launches a New B2B Advertising Coaching Report for 2022. Only one in 5 B2B Entrepreneurs FeelsVery Ready for Their Future in Advertising and solely 31% really feel their staff could be very efficient of their roles. A 3rd really feel burned out. And two-thirds are in search of new job alternatives. Over 700 entrepreneurs and advertising leaders shared how they really feel about their roles, their groups, their coaching and schooling alternatives, their profession objectives and extra. MarketingProfs

Fewer individuals, extra ROI: Why smaller, hybrid occasions are finest. Splash surveyed 270 occasion professionals and greater than 3,000 occasion attendees from varied industries within the US in late 2020, and located that smaller, in-person occasions are the very best attended. SmartBrief

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