ENG Launches First Misbhv Flagship in Chengdu – WWD

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ENG Launches First Misbhv Flagship in Chengdu – WWD

News Author

Misbhv, the Warsaw- and Paris-based designer style model, not too long ago launched its first flagship retailer in Chengdu, China‘s southwestern hub recognized for its spicy delicacies and vibrant subculture scene.

The Misbhv flagship is operated by ENG, Misbhv’s Larger China unique retail companion since 2022 and a well-liked designer style retail idea with shops in Shanghai, Hangzhou, Nanjing, Beijing and, most not too long ago, Chengdu.

The store, which neighbors an ENG retailer, is situated within the former Golden Autumn Tea Home on Citang Avenue, an historical road revitalized as a downtown business hub.

The three,700-square-foot flagship contains an out of doors membership and exhibition space, a café and a VIP room.

Designed by native design agency Environment, the shop provides a minimally futuristic ambiance created by its metal grid system, or because the model calls it, “a post-apocalyptic metropolis house.” Darkish walnut partitions and picket show models act as accents and echo the constructing’s storied previous.

Inside Misbhv’s Chengdu flagship.

“Chengdu, identical to Misbhv, likes to function barely off the radar,” Misbhv artistic director Tomek Wirski instructed WWD. “It’s the third main Chinese language metropolis for retail, has a thriving music scene with one among our favourite golf equipment on the earth, nice structure, and ties to Taoism, which for me is especially essential,” Wirski added.

Mulli Li, government director for Misbhv in Larger China; Natalia Maczek, founding father of Misbhv; ENG founder Sherry Huang, and Tomek Wirski, Misbhv artistic director, on the Chengdu flagship opening.

“Our new Tmall retailer, which was simply launched this yr, has additionally achieved spectacular outcomes on Singles’ Day,” stated Mulli Li, government director for Misbhv within the Larger China space.

“The following step is to combine the model deeper into the Chinese language group, making an attempt to specific Misbhv’s understanding of Chinese language tradition by focused initiatives and creating methods for the model to have a significant dialog between the European and Chinese language communities,” Li added.