Femtech model Elvie continues to blaze a path for ladies with a brand new international marketing campaign by Mom celebrating “sensible tech for sensible our bodies” and launched, appropriately sufficient, on Worldwide Girls’s Day.

Joyfully showcasing the vary of merchandise, from breast pumps to pelvic flooring trainers, this advert options Bristol singer (and breast-feeding mom) Eva Lazarus singing lyrics co-written with Mom, and performing in a set embellished with milk-filled baubles.

Aoife Nally, chief advertising and marketing officer of Elvie, stated: “Elvie continues to listen to from girls that they need respect and recognition for his or her our bodies irrespective of their measurement, form or stage of life – and don’t wish to be held to societal requirements. As we have fun Worldwide Girls’s Day, it’s time we bust long-standing taboos and create tech that girls deserve. Our aim is to empower and allow girls to attain every thing their our bodies are able to.”

This one will definitely stand out when you come throughout it on one of many digital channels.

MAA artistic scale: 8