Whereas #breastfeeding has been on the rise in Belgium, there’s, sadly, nonetheless an enormous taboo round public feeding. Elvie believes that every one mothers ought to be capable of breastfeed or pump in public with out worry or judgment. In comes the Elvie Breastfeeding Bench!

The primary breastfeeding bench was positioned ik Kortrijk throughout World Breastfeeding Week and was launched along with the #BreastPlaces map, to empower girls to really feel secure and cozy breastfeeding or pumping in public and encourage the Belgian public to help this. One bench to show a degree, that ladies can truly breastfeed their child wherever they need.

The marketing campaign acquired the eye it actually deserved and we’re enterprise future endeavors in order that essentially the most pure factor on the earth might be checked out as thé most pure factor on the earth. Town of Brussels already adopted our lead and rolled out the #BreastPlaces map and intends to put a number of breastfeeding benches throughout city in 2022.