In case you’re a reporter reaching out to Twitter’s press division, you’ll now be greeted with an automatic response within the type of nothing however a poop emoji. Twitter CEO Elon Musk proudly introduced the change in a tweet on the social media web site Sunday morning and I confirmed it was true by in search of remark over e-mail.

“press@twitter.com now auto responds with [poop emoji],” Musk tweeted.

Earlier than Musk took over, reporters may usually rely on receiving a response to their questions over e-mail. However when Musk took over the platform in late October, following a $44 billion deal, Twitter’s press staff stopped replying to emails.

Musk is notoriously hostile to journalists over what he believes is a bias in opposition to his corporations and fully removed Tesla’s press division again in 2020. Some Tesla buyers have begged Musk to deliver again Tesla’s press staff, however Musk doesn’t assume such a division is critical.

“Different corporations spend cash on promoting & manipulating public opinion, Tesla focuses on the product. I belief the individuals,” Musk tweeted again in April 2021.

However when an organization lacks a press staff, it may possibly permit unhealthy info to flourish in an atmosphere the place social media rumors and innuendo are commonplace. The shortage of a press staff at any large firm can even depart the general public much less knowledgeable in regards to the future objectives of any enterprise chief.

For instance, when Musk determined to announce by way of tweet in early February that Twitter would begin sharing advert income with creators, individuals naturally had a number of questions on particulars. If Twitter had a press staff, they may’ve fielded fundamental questions in regards to the timing of the rollout and the way a lot cash creators would’ve obtained. As a substitute, individuals tried to get solutions instantly from Musk, who was mild on particulars. To today, it’s nonetheless unclear how the income sharing program works as a result of Twitter hasn’t issued a press launch with fundamental info.

Musk is the boss and might clearly run Twitter nevertheless he likes. However he held a Twitter ballot again in December asking whether or not he ought to step down as the pinnacle of the corporate, a ballot that he misplaced by a landslide. And talking for myself, I used to be fascinated by who he would possibly get to interchange himself as CEO, even sending an e-mail on the time to ask. On the time, I didn’t obtain a response. However now, all I’ll get it a poop emoji.

It appears somewhat foolish that Musk would maintain such a ballot after which not abide by the outcomes. However that’s most likely simply my horrible bias as a member of the press.