“Ecommerce Product Releases” is our weekly rundown of latest releases and updates from corporations providing providers to on-line retailers. This installment addresses video commerce, ecommerce advertising and marketing, social commerce, cross-border funds, composable commerce, fraud safety, SMS funds, and provide chain administration.
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Product Releases: November 20
Video commerce platform Bambuser launches in-video social promoting. Bambuser, a video commerce platform, has launched Social Promoting, enabling corporations to create shoppable movies instantly on social media. When a product is featured in a video, a product card seems on display screen with a singular store code, taking viewers on to the product element web page by merely typing the code within the chat. Social Promoting will initially launch on Fb, with different platforms coming.
Amazon says it is going to run purchasing adverts on Snap. Amazon stated it could permit Snapchat U.S. customers to purchase merchandise instantly from the Snapchat app. The tie-up will allow clients to buy instantly from Amazon adverts on Snapchat and take a look at with out leaving the app, per Amazon. Potential patrons would additionally see real-time pricing, Prime eligibility, supply estimates, and product particulars on choose Amazon product adverts on Snapchat.
BNPL supplier Afterpay companions with ecommerce tech platform Rokt to increase adverts enterprise. Rokt, an ecommerce post-sale advertising and marketing platform, has partnered with Afterpay, a buy-now, pay-later supplier. Leveraging Rokt’s expertise, Afterpay and its retail companions can ship focused promoting to clients throughout checkout. In keeping with Rokt, this creates a extra partaking purchasing expertise, deepening buyer lifetime worth.
UPS introduces the Provide Chain Symphony Portal. UPS has launched the UPS Provide Chain Symphony Portal, which integrates provide chain parts right into a single platform. From real-time stock checks to data-driven efficiency monitoring and specialised healthcare modules, UPS Provide Chain Symphony syncs beforehand stand-alone UPS instruments, together with delivery providers, world logistics and distribution, world freight forwarding, customs brokerage, provider administration, categorical essential service, mail improvements, and coyote logistics service.
London-based Diginius launches app to streamline Microsoft Procuring campaigns for Shopify shops. Diginius, a SaaS digital efficiency platform, has launched Diginius Purchasing for Shopify. In keeping with Diginius, the app streamlines Microsoft Procuring administration for Shopify retailer homeowners promoting on Bing. Retailer homeowners can create a Microsoft Promoting account in-app, automate product feed syncing between the Shopify retailer and Microsoft adverts whereas managing campaigns, and observe promoting metrics.
Composable commerce platform Kibo pronounces product enhancements. Kibo Commerce, a composable commerce platform, has introduced a sequence of product updates for patrons and companions. Kibo sources now embrace Kibo Academy with self-paced coaching movies and Kibo Associate Portal with new onboarding paperwork, coaching, demo movies, and go-to-market belongings. Kibo can be providing the flexibility to make use of Kibo Commerce free for 60 days. Customers can entry a free sandbox of Kibo’s composable platform and Kibo Academy movies.
Amazon to promote Hyundai automobiles. In 2024, auto sellers will be capable to promote automobiles in Amazon’s U.S. retailer, beginning with Hyundai. As a part of a multiyear settlement, Hyundai may also migrate its on-premises purposes to AWS, and AWS and Hyundai have carried out a program to coach Hyundai engineers in essential cloud abilities. Beginning in 2025, clients who buy Hyundai automobiles can entry a hands-free Alexa expertise.
Transaction assure platform Vesta companions with Stripe for fraud safety. Vesta, a transaction assure platform, has partnered with Stripe to allow a complete fraud prevention and danger safety service that indemnifies retailers for losses from fraudulent transactions. Beneath the partnership, Vesta Fee Assure will incorporate Stripe Radar danger scores to supply fraud and income safety choices to extend transaction approval charges and thwart first-party and third-party chargebacks.
Asia-based cost platform PingPong and fintech Modifi associate on B2B cross-border funds. Fintech Modifi has introduced a world B2B buy-now, pay-later performance in partnership with PingPong, an Asia-based cost platform in 200-plus international locations. The collaboration will allow cross-border exporters and retailers to supply BNPL cost choices to their B2B clients. Sellers can profit from instantaneous bill funds. In the meantime, patrons get pleasure from a collection of adaptable and versatile cost phrases.
Amazon provides purchaser advantages to its offsite “Purchase with Prime” program. Final yr, Amazon launched Purchase with Prime to let retailers supply clients Amazon’s checkout to Prime members. Amazon has added advantages whereby Prime members can view and observe orders positioned by means of Purchase with Prime, each on Amazon.com and within the cellular app. Prime members can entry round the clock customer support by means of a stay chat characteristic on an order element web page and use the Prime returns course of.
B2B funds platform VerityPay introduces B2C funds with SMS integration. VerityPay, a B2B SaaS funds platform, is enabling companies to make funds by way of SMS instantly into the digital wallets of their clients, much like PayPal and Venmo. VerityPay’s SMS integration permits companies to switch funds and make funds while not having app installations, QR codes, or cost playing cards. In keeping with VerityPay, the SMS integration employs encryption and multi-factor authentication to guard each senders’ and receivers’ monetary knowledge.
American Categorical to create “Door to Store Small” expertise for Small Enterprise Saturday. American Categorical has introduced that its 14th annual Small Enterprise Saturday on Nov. 25, 2023, will introduce a “Door to Store Small” augmented actuality expertise to assist get extra customers by means of the bodily and digital doorways of companies. Bodily, blue door body installations will pop up in Chicago’s Magnificent Mile, Los Angeles’ Westfield Century Metropolis, and New York Metropolis’s Gansevoort Plaza. Built-in QR codes will drive guests to the AR expertise to browse hand-picked small enterprise merchandise.