By Sean Tinney February 12, 2024

Buying new clients is 5 instances dearer than preserving current clients. So when somebody makes a purchase order out of your Etsy store, it’s vital to the success of your corporation that you just remarket to them.

And electronic mail advertising has all the time been the easiest way to extend repeat gross sales. So when somebody purchases out of your store, give them a chance to opt-in to obtain communication from you.

On this article, we’re going to share the alternative ways a number of the high 100 Etsy sellers are amassing electronic mail addresses. Plus we’re going to reply some vital questions for rising your Etsy electronic mail listing.

Are you allowed to gather electronic mail addresses?

In fact you might be. 

Etsy means that you can accumulate and ship emails to your viewers so long as you’ve permission by way of a affirmation electronic mail.

Nevertheless, Etsy doesn’t make it simple as a result of they wish to take management over your buyer relationships, to allow them to promote different retailers. 

Listed here are two emails despatched by Etsy after making a purchase order on a store for customized hoodies. Nowhere on this electronic mail is a reference to the shop the preliminary buy was made. As an alternative Etsy is selling gadgets and retailers that assist them get extra income – not you.

Why is it vital to gather emails on Etsy?

Over 81% of Etsy purchases come from repeat clients. Nevertheless, a standard challenge arises when these clients overlook the Etsy store or vendor they beforehand purchased from. Consequently, they might seek for related gadgets on Etsy and find yourself shopping for from certainly one of your rivals.

Plus research have proven the success fee of promoting to repeat clients is 60% – 70%, in comparison with 5% – 20% for brand spanking new clients.

What do you might want to begin amassing electronic mail addresses?

Ensure you are adhering to Etsy’s vendor coverage by permitting your clients to opt-in to obtain electronic mail communications from you. 

Create a easy touchdown web page that makes it simple for purchasers to opt-in to obtain your emails. That will help you get began we’ve created a ready-to-use Etsy Store enroll web page template (scroll to the underside of the web page and hit the “copy” button so as to add it to your account). Simply add your store banner and hyperlinks.

Easy methods to accumulate emails on your Etsy store?

Etsy used to make it actual simple to develop your electronic mail listing, however as of February 2024 they stopped sharing your buyer electronic mail deal with with third celebration integrations, like your electronic mail advertising supplier. 

So it’s extra vital than ever to construct your electronic mail listing in a method that’s compliant with Etsy’s pointers so you possibly can proceed to advertise your store and merchandise to your clients. 

This implies you need to implement a couple of new methods to permit clients who bought out of your store a chance to proceed receiving nice provides from you. 

Listed here are 7 fast and simple locations the place a number of the high Etsy sellers are selling their enroll web page: 

1 –  Message to patrons

Replace your Message to Patrons with a hyperlink to your electronic mail enroll touchdown web page. This can be a quick observe that’s included within the Etsy order affirmation electronic mail that your clients obtain after buying.

2 – Announcement part

If a possible buyer is visiting your store web page, then they’ve proven a robust stage of curiosity in your merchandise. Add a hyperlink on your e-newsletter within the Announcement part of your web page. Improve your possibilities that they’ll join your e-newsletter by giving them an incentive corresponding to a reduction.

The #1 high Etsy Vendor, Caitlyn Minimalist, makes use of this prime actual property to offer her guests an opportunity to enroll. She asks individuals to enroll in her e-newsletter to obtain unique updates, provides and inspiration.

Now if an Etsy vendor who has over $68 million in income since 2014 encourages guests to enroll in her listing – this exhibits you the significance of amassing electronic mail deal with can have on the long-term success of your Etsy store

Right here’s one other high 100 Etsy vendor, CreativeJam, who does over 8,400 gross sales a month, that additionally contains an electronic mail enroll hyperlink of their Announcement part. They use a “half off” as an incentive to enroll in their electronic mail listing.

Associated: Add a hyperlink to your touchdown web page in your Etsy Store Bulletins.

3 – About part

Give individuals looking your Etsy store each alternative to enroll in your electronic mail listing. Your About part is one other key part the place you possibly can ask individuals to enroll in your e-newsletter.

Etsy vendor ModParty, who does over 20,000 gross sales per 30 days, collects electronic mail addresses on the Etsy About part. She incentivizes potential patrons by speaking that the e-newsletter is the “ONLY strategy to discover out about our subsequent unique sale, coupons, reductions.”

By the best way, she additionally makes use of the Announcement part to encourage electronic mail signal ups.

Associated: Add a hyperlink to your touchdown web page in your About part of your Etsy Store

4 – Final picture of each itemizing

Right here’s a intelligent but underutilized thought – add as a ultimate picture for each product itemizing a picture with QR code to enroll in your electronic mail listing.

Prime Etsy vendor, The Sawdust Makery, who does over 8,000 gross sales a month does one thing very related. However as an alternative of encouraging individuals to enroll in their electronic mail listing, they ask individuals to enroll in the Fb neighborhood. 

5 – In your shipped packages

Gather emails on your Etsy store by together with a card whenever you ship a bodily product that features a QR code which sends clients to your electronic mail enroll touchdown web page.

This can be a nice alternative to develop your electronic mail listing as clients are enthusiastic about receiving their product. They might be extra possible to enroll in your electronic mail listing, particularly when you provide a future low cost.

6 – Social media channels

Potential clients could also be researching your store in your social media channels, use this contact level as one more alternative to gather extra electronic mail addresses on your Etsy store

Caitlyn Minimalist features a hyperlink on the high of her Instagram web page to a link-in-bio touchdown web page which has a hyperlink to subscribe to her e-newsletter.

7 – Pop up in your web site

Simply Add Confetti, who does over 9,000 gross sales per 30 days, drives site visitors to their web site by together with a hyperlink within the Announcement and About sections of their store. 

As soon as on their web site, a pop up type seems with a 20% off coupon provide for anybody who offers their electronic mail deal with.

The pop up type grabs a guests consideration by actually highlighting the 20% off.

Spoonflower, who does over 11,500 gross sales per 30 days on Etsy, does one thing very related. The have a hyperlink to their web site within the About part.

The construction of their pop up type is similar to Simply Add Confetti’s. These are good fashions to comply with when establishing your electronic mail enroll type.

Create your electronic mail enroll touchdown web page

A touchdown web page makes it simple for purchasers to opt-in to obtain your emails. Touchdown pages deal with doing one factor very effectively – constructing your viewers quick.

That will help you shortly get began amassing electronic mail addresses on your Etsy store we’ve created a ready-to-use Etsy Store enroll web page template. Simply add your store banner, hyperlinks, and provide. You will have an AWeber account to make use of this touchdown web page. In case you don’t have an account, no drawback, join free to get began.

👉 Add template to your account to your AWeber account.

You will have electronic mail addresses, now what?

Now it’s time to begin speaking along with your viewers. Share details about your merchandise, promote a sale, or share new merchandise. The hot button is to create a relationship by way of your emails. 

In fact your viewers is eager about your merchandise, however constructing a long-term relationship is extra than simply sending your newest product and gross sales provide. Inform your viewers just a little about you and your course of for creating. Additionally, make them really feel a part of your neighborhood. For instance, when you’re creating a brand new merchandise, get their opinion on shade or model. By making them really feel concerned, this will even construct up anticipation for whenever you do listing that new product.

Right here’s an instance of a promotion electronic mail from ModParty.

In case you’re an AWeber buyer, then you’ve entry to one of the best Etsy automation characteristic. You’ll be able to mechanically ship an electronic mail highlighting your latest merchandise. The most effective half about this automation characteristic is you set it up as soon as and setting it up takes lower than quarter-hour. After that this electronic mail mechanically sends your latest merchandise to your viewers.

You’ll be able to arrange the e-mail frequency to tug in all new merchandise the second you listing a product, each day, weekly or month-to-month. The selection is yours.

I arrange this electronic mail instance, utilizing Etsy Vendor KeinMaker for instance, in AWeber and it solely took me 5 minutes.

👉 Study how one can mechanically promote your new merchandise utilizing AWeber

Time to begin constructing your electronic mail listing

Amassing emails on Etsy doesn’t must be daunting. Give your clients and store guests a number of methods to enroll to remain in touch with you.

When somebody purchases out of your store, they’re your clients. So maintain giving them alternatives to choose in to obtain communication from you and construct your electronic mail listing.

Prepared to advertise your Etsy store and enhance gross sales utilizing the ability of electronic mail advertising? Join AWeber and get began at the moment.