Folks can imagine in and follow “the hustle” and never be perceived as hustlers. It looks as if such a fantastic line, however on this new business from Lexus and Staff One, the fantastic line is made express.
In response to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what issues most to drivers.
I ponder, are you able to “Hustle for What Issues”? And what precisely issues most, proper now? Surviving COVID-19? Surviving one other pointless assembly on Zoom? Surviving the onslaught of disinformation and the ensuing rise of authoritarianism? In response to Lexus, standing and wealth as expressed by the acquisition of a brand new electrical automobile issues.
“The all-new NX is a powerful illustration of the way forward for the Lexus model, and this marketing campaign helps deliver that to life,” stated Vinay Shahani, vp of Lexus advertising.
Additionally, empowering the brand new boss and serving to her see herself in a Lexus NX issues. If stated empowerment occurs on the expense of a thick-headed white man, all the higher. Beep beep.