Donna Speciale on Avoiding Strike-Associated Upfront Upheaval

News Author

Are you able to inform us something about early negotiations?
We discuss to our shoppers on an ongoing foundation. Discussions are occurring. Upfront is right here. It can positively be a slower tempo, solely due to timing and other people simply not being prepared. However conversations are occurring and shall be persevering with for some time.

What message did you need entrepreneurs to remove out of your presentation?
That ’22 was about transformation for us, and ’23 is about differentiation. [Pierluigi Gazzolo, CEO of Vix] speaking about Vix and all of the momentum that we’ve, and the way hundreds and hundreds of hours in Spanish language is a really distinctive proposition that doesn’t exist in our market. We did an exceptional job of exhibiting how distinctive and completely different the Hispanic viewers is, and what an amazing progress driver it’s for entrepreneurs to ensure that them to develop their enterprise. Everyone left that one-hour present fully leaning in. That was the purpose.

Trying again, is there something you would like you possibly can have executed in another way?
No. We had standing room, so the one factor would possibly be to have extra chairs. The venue acquired larger. We had big attendance. Everyone stayed for the reception. If I might have made the house just a little larger so folks might have been sitting, nevertheless it was precisely what I wished to do.

You moved into a brand new venue this yr, Pier 36. How did that examine to final yr, and do you suppose you’ll keep?
To be decided. We went to Pier 36 as a result of we did want an even bigger house, and the truth that I had standing room, which is what occurred the primary time, we’ll see. It’s onerous to seek out venues that week as a result of numerous them are taken, nevertheless it was an incredible house for us.

Will we see you and TelevisaUnivision again at upfront week subsequent yr?
We shall be again. It’s actually vital for us. It’s our method of showcasing our viewers to our entrepreneurs, who should not essentially immersed within the tradition on a day-to-day foundation. That is our one time to shine a light-weight on the Hispanic viewers, and we shall be again.

Exit mobile version