Donna Speciale on Avoiding Strike-Associated Upfront Upheaval

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With negotiations already effectively underway following a busy upfront week, Adweek is continuous its conventional postmortem sitdowns with the presenting advert gross sales chiefs.

NBCUniversal’s Mark Marshall and Fox’s Marianne Gambelli acquired issues began, and subsequent up is Donna Speciale, TelevisaUnivision’s president of U.S. promoting gross sales and advertising and marketing.

Not like most different presenters this week, TelevisaUnivision’s occasion featured a full roster of on-stage expertise, as the corporate shouldn’t be affected by the continued Author’s Guild of America strike. Speciale opened up in regards to the new venue and her journey to Mexico Metropolis to study the artwork of fútbol—and why she turned the star of the present to assist educate entrepreneurs in regards to the Hispanic viewers.

The exec additionally defined why {the marketplace} may transfer slowly this yr and revealed if she really scored a purpose towards the Mexican soccer legends she confronted off towards in that upfront video.

This interview has been edited for size and readability.

Adweek: It’s been a number of days for the reason that presentation. Trying again now, what are you proudest of?
I believe we did an exceptional job actually bringing the Hispanic group and expertise and keenness and tradition of the Hispanic viewers to life. Most of the shoppers felt the eagerness and power of our firm, but in addition actually dropped at life what the Hispanic viewers is all about. It was numerous training. Folks understood how Hispanic audiences can develop their enterprise. I consider we confirmed that in a extremely—clearly entertaining—however succinct method.

Going into the upfront, what have been your prime priorities this yr for the presentation?
One, the significance of the Hispanic viewers and the expansion potential for shoppers’ companies. Two, the expansion trajectory of Vix and the massive momentum that we’ve had simply on this previous yr. Listening to from shoppers which have clearly been leaning into our viewers, and listening to from shoppers themselves on how a lot influence it has proven of their enterprise and having shoppers hear from different shoppers. And simply numerous the brand new bulletins with all of our sports activities properties throughout the board with fútbol and soccer, which is de facto thrilling. We now have gotten great suggestions that everyone was enthusiastic about the entire soccer bulletins that we made and the truth that we even have the Tremendous Bowl this yr.