This Sunday, Taco Bell returns to the Tremendous Bowl with a brand new industrial that options Doja Cat and the remake of the pop-rock anthem “Superstar Pores and skin” by Gap. The brand new music options lyrics reworked in partnership with Courtney Love.
Set to air in the course of the fourth quarter, “The Grande Escape” is an epic story of liberation from conformity, in response to the model’s press launch.
Viewers will see Doja Cat and others escape from a clown school. Who would have imagined that clown college is the place the place conformity takes root? Not I.
“Dwell Más means celebrating that little bit of various that lives in all of us, which is strictly what Doja Cat represents,” mentioned Tracee Larocca, Taco Bell’s Head of Model Inventive.
In different phrases, Taco Bell is saying its menu is exclusive. Like Doja Cat.
Behind the Scenes with Doja Cat
“It’s no secret I’m a significant Taco Bell fan, which has made my function with this marketing campaign all of the extra enjoyable,” mentioned Doja Cat. “I’ve loved each second of this marketing campaign, particularly those the place we get to interrupt all the foundations.”
Put together for A Superstar Heavy Sunday
On Tremendous Bowl Sunday, some come for the soccer. Some come for the commercials. Some come for the dwell hip-hop present. The 2022 Tremendous Bowl halftime present will embody performances from Dr. Dre, Kendrick Lamar, Eminem, Snoop Dogg, and Mary J. Blige.
The TV broadcast will even embody commercials that includes recording artists André 3000, Megan Thee Stallion, and others.
