Dissecting the media pitch: Finest practices to observe, and 5 examples to emulate

By News Author

Dissecting the media pitch: Finest practices to observe, and 5 examples to emulate

News Author


A significant a part of any PR technique is pitching fascinating tales to the suitable reporters. With out sending pitches, your story possible received’t get seen, coated, or shared. It may be tough, nonetheless, to put in writing a media pitch that can pique a reporter’s curiosity in your story and compel them to cowl it. 

Learn on to be taught some finest practices you possibly can make use of when writing media pitches, and a few examples of real-life media pitches to encourage your personal. 

A typical media pitch comprises vital particulars that may seize the recipient’s consideration, together with: 

  • The lede: This can be a fascinating opening sentence that reveals why your story is fascinating and newsworthy.
  • The intent: This half is the place you inform the reporter what you need them to do together with your story. Would you like them to put in writing a assessment, conduct an interview, or use your knowledge/analysis in an current story? 
  • The worth proposition: This half explains why the reporter must be desirous about your story. Some causes might be that it has unique knowledge, dependable sources, or fascinating bodily circumstances.

Finest practices in writing a media pitch

Irrespective of the business you signify, figuring out how you can craft an efficient media pitch is essentially the most important a part of a strong PR technique. Listed here are some worthwhile suggestions that can assist you to up your media pitching sport very quickly:

1. Make sure that your story is newsworthy

The media thrives off tales which can be fashionable, stunning, or participating — or all the above. So earlier than pitching a narrative, ensure it meets these standards. Ask your self: 

  • Is that this story new/present? 
  • Does this story induce an emotional response? 
  • Will this story have an effect on folks?

In case you reply “sure” to those questions, there’s an opportunity {that a} reporter will likely be desirous about protecting your story.

2. Pitch related media contacts

Within the media, journalists and reporters have their very own specialties. They’re referred to as ‘beats’ and check with the forms of tales the reporter covers. Earlier than you pitch, make an inventory of reporters whose beats match your story. 

In case your story doesn’t match a reporter’s beat, they received’t cowl it regardless of how genius it’s. The truth is, it is going to mirror poorly on you because the reporter may interpret it to imply that you just’re sending mass emails with out first doing the analysis.

3. Write a powerful topic line

Your topic line is the very first thing a reporter sees after they obtain your e mail, and it influences their resolution to open it. Your story could be strong, but when the reporter doesn’t learn your pitch, the standard received’t matter. 

So take note of your topic line. Hold it temporary—say simply sufficient to pique the reporter’s curiosity. You should utilize stunning stats, thought-provoking questions, and even contrarian concepts in your topic line to seize consideration.

In case you’re unsure how you can assemble your topic line, take a look at the headlines of some articles that the reporter has revealed to get a way of their fashion. Then attempt to replicate that.

4. Personalize your pitch

To get a reporter invested in your pitch, craft it such as you’re speaking on to them. Keep away from a generic pitch you possibly can copy, paste, and ship to dozens of reporters at a time. 

Take the time to seek out the reporter’s private/work e mail and, in your pitch, focus on a not too long ago revealed story or main achievement of theirs. A personalised e mail alerts that you just did your analysis earlier than pitching. 

Professional tip: Establishing a relationship with the reporter through social media will increase your possibilities of them studying your pitch.

5. Hold your pitch temporary

Reporters typically obtain dozens, if not a whole lot, of media pitches every single day, in order that they don’t have time to learn and reply to prolonged pitches. 

To get a greater probability of a response, preserve your temporary concise. Solely embody vital info within the pitch, and use bullet factors to summarize the key factors of your story. Not solely is that this skilled, nevertheless it reveals that you just respect the reporter’s time. 

6. Comply with up in a well timed method

Reporters are busy folks—they might neglect to reply to your pitch even when they’re . That’s why it is best to ship follow-up emails. 

The rule of thumb is that you just shouldn’t ship greater than 2-3 follow-up emails should you don’t get a reply from the media contact. Wait no less than one week after your preliminary media pitch earlier than sending the primary follow-up e mail. This ensures that the reporter has sufficient time to undergo their inbox and reply. In the event that they don’t reply to your first follow-up e mail, wait a couple of days earlier than sending a second and third. You also needs to observe the significance of utilizing automation on your follow-up emails to avoid wasting you effort and time. 

Professional tip: You would add just a little further details about your story in your follow-up emails, simply in case the reporter is on the fence about protecting it. Additionally, embody your unique pitch on the backside of your follow-up emails to remind the recipient and supply extra context.

5 media pitching examples

In case you’re attempting to put in writing a media pitch, listed below are some nice examples you possibly can draw inspiration from:

1. Chilly media pitch

This can be a media pitching technique the place a PR skilled sends a media pitch to a reporter they’ve but to work together with earlier than. 

On this straight-to-the-point pitch, the sender gives some details about himself, the charity group he works for, and the subject he’d just like the reporter to cowl. 

Dissecting the media pitch: Best practices to follow, and 5 examples to emulate

2. A number of-options pitch

On this pitch, a author is sending the editor of a preferred SaaS weblog some concepts which may be an excellent match for the weblog. Discover how the author explains why she advised every subject, based mostly on her personal expertise. This permits the editor to think about all choices fastidiously and decide the subject they assume will resonate most with their readers. 

Earlier than sending such a pitch, undergo a number of the publication’s current articles to get a really feel for the subjects it covers and the writing fashion its readers admire.

Dissecting the media pitch: Best practices to follow, and 5 examples to emulate

3. Added-value pitch

On this pitch, the sender revealed a brand new report about Livestream purchasing and thought that their findings would match properly with an current article the recipient has revealed. Discover how the sender famous some key insights that may curiosity the recipient. That is to point out how worthwhile their report is. 

This pitch could be profitable if in case you have unique knowledge that can add worth to an current piece that the reporter has already revealed. 

Dissecting the media pitch: Best practices to follow, and 5 examples to emulate

4. Product/service pitch

This media pitch highlights a brand new service {that a} vegan restaurant presents. The sender talks about this new service and mentions the way it’ll profit its clients and the readers of the publication.

This type of pitch works finest whenever you’ve confirmed that the folks you need to attain are frequent readers of the publication you’re pitching to.

Dissecting the media pitch: Best practices to follow, and 5 examples to emulate

5. Comply with-up pitch

On this follow-up pitch, the PR skilled reminds the reporter of the media pitch they despatched every week earlier than. The sender additionally makes use of this chance to reintroduce the pitch, which will increase the possibilities of the reporter studying the e-mail. On the finish of this brief e mail, the sender restates the advantages the media outlet will obtain if it covers the story. 

Dissecting the media pitch: Best practices to follow, and 5 examples to emulate

Write irresistible media pitches

Every media pitch you ship presents a possibility so that you can broaden your attain and forge new relationships throughout the media. So whilst you pay shut consideration to the standard of your story, you shouldn’t neglect different features, such because the reporter you’re pitching, your topic line, the size and tone of your pitch, and your follow-up emails. 

Following the most effective practices outlined above will increase your possibilities of a reporter studying your pitch and protecting your story of their publication. Media pitches that get accepted will help you attain a brand new viewers, enhance your popularity, and even give your small business an search engine marketing enhance through link-building. 

In case you’re nonetheless unsure how you can construction your media pitch, you possibly can take a look at some e mail templates to get a couple of concepts.