Brazil is among the largest customers of pirated pay-tv on the planet. Round 33 million Brazilians entry this content material repeatedly, with soccer being one of the vital common merchandise on these platforms.

To focus on this actuality, and in an effort to disrupt the broader piracy ecosystem within the nation, DIRECTV GO and Mirum Brazil broadcast ‘The Pirate Match’, a live-streamed soccer match the place all the pieces was faux.

Anybody who tried to look at the Champions League match between Atlético de Madrid and Manchester United illegally discovered a recreation stuffed with surprises. The workforce ran a Google search marketing campaign focusing on individuals who have been searching for the Champions League match for ‘free’. When folks clicked on one of many hyperlinks, they discovered ‘The Pirate Match’, a 90-minute broadcast the place all the pieces seemed like the actual factor, however wasn’t, to display the dangers related to utilizing these unlawful streaming companies.

As a substitute of seeing Manchester United and Atlético de Madrid, followers have been watching a staged match between Mão Chester United and Atlético de Mandrituba a ‘pirate’ stadium. Moderately than watching Ronaldo and Suarez, viewers discovered lookalikes Rolando, Suado (which implies ‘sweaty’ in Portuguese), who have been enjoying at an newbie degree in with faux followers, commentators, and referees.