Sports activities have a lifelong influence—and Nike and Dick’s Sporting Items understand it.
The manufacturers have now teamed up for the second section of Dick’s “Sports activities Change Lives” marketing campaign, with Nike partnering on the mission for the primary time.
Concerning the scope, Nike and Dick’s have by no means collaborated on an advert marketing campaign of this scale, and the teams added 10 Nike and Jordan Model athletes to spotlight the methods sports activities have impacted life tales.
Sabrina Ionescu, Carmelo Anthony and Mike Trout headline three new 30-second spots, operating throughout linear, digital and social this week. Further spots, that includes A’ja Wilson, Alex Morgan, Athing Mu, Davante Adams, DJ Wagner, Najee Harris and Tatyana McFadden, might be launched within the coming weeks.
The marketing campaign was carried out in partnership with company Arts & Letters. The primary section launched in March, focusing broadly on the provision of sports activities to deliver communities collectively.
Now, the second section highlights particular person athletic tales. As an illustration, Ionescu, a star of the WNBA, tells the story of how her center college advised her to “go play with dolls” as an alternative of taking part in basketball.
“I hope this marketing campaign reminds viewers that younger girls shouldn’t be put right into a field,” Ionescu mentioned.
In one other spot, MLB’s Trout talks about how he realized to deal with failure.
The spots proceed the biggest marketing campaign in Dick’s Sporting Items’ historical past, which is centered across the firm’s seventy fifth anniversary.
“This sequence takes an genuine, private take a look at how sports activities have modified the lives of among the world’s high athletes, from cultivating neighborhood to unlocking confidence” Emily Silver, CMO of Dick’s Sporting Items, mentioned in an announcement.