Compliance with platform privateness insurance policies like AppTrackingTransparency is now the way in which of the world. Doing extra with much less information has turn out to be the precedence for the entrepreneurs and product leaders of most cell apps right this moment. They’re in a race towards time to construct worth for his or her customers inside ever-changing privateness norms, and it may be daunting for cell app development leaders to maintain up with what is important for compliance and analysis the place to search out the options.
That is the place Department has come to the rescue, with the very best monitoring compliance performance within the attribution {industry}: SafeTrack™.
What’s Department’s SafeTrack™?
For the reason that launch of iOS 14.5 in April, SafeTrack™ has been mechanically utilized to all Department hyperlinks created to measure advert campaigns. This consists of disabling attribution matching through probabilistic methods till after customers give consent, as required by Apple’s AppTrackingTransparency coverage. We continued our sturdy help for attribution information re-capture when customers give consent (Department Advertisements Analytics Modifications for iOS 14.5), and we additionally continued providing our superior deferred deep linking performance decoupled from attribution, empowering nice UX with out requiring ATT consent for all customers.
Clients have shared their appreciation for this best-in-class providing. SafeTrack™ affords probably the most compliant, industry-leading solution to observe cell adverts, and prospects who use our Common Advertisements attribution product can relaxation assured that their advert hyperlinks are designed to behave in full compliance with all relevant platform insurance policies for advert monitoring, together with Apple’s AppTrackingTransparency coverage.
For the reason that launch of iOS 14.5, some prospects have shared with us that they’ve compliance use instances different than fundamental advert marketing campaign monitoring that they consider fall throughout the scope AppTrackingTransparency, and which they need to guarantee are attributed in compliance with the ATT coverage. To assist facilitate these use instances, we’ve expanded the scope of SafeTrack: our Enterprise prospects might now select to disable matching through probabilistic methods for all of their app’s Department hyperlinks.
Whereas we don’t count on this expanded SafeTrack configuration choice to be obligatory for the overwhelming majority of Department prospects (it brings limitations to each deep linking and measurement of owned and earned channels, neither of which is in scope of the ATT coverage), we’re excited to supply this extra flexibility to help prospects with extremely particular compliance necessities.
| SafeTrack™ | By Default | Request to Allow |
| Advert hyperlinks | X | |
| All Department hyperlinks | X* |
* Custom-made SafeTrack configuration is at the moment accessible for Enterprise purchasers.
Subsequent Steps
As platform-level privateness insurance policies proceed to mature over the subsequent few years, we anticipate a whole lot of change in each route, however the sturdy march towards person privateness is for certain. Department will proceed to spend money on our SafeTrack™ configuration choices based mostly on evolving buyer must preserve you in compliance, permitting you to give attention to your corporation and go away the continuing technical complexity of this process to us.
If you need to be taught extra about SafeTrack™ customization choices, please attain out to your Department CSM.
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