Dentsu has named Paolo Stucchi, a 12-year veteran of the company community, to move up its EMEA media division. He takes over from Thomas Le Thierry, who will transition to turn out to be its shopper adviser for the area.

Stucchi steps up from CEO of Southern Europe, a job he took on in 2017. In overseeing the media staff, he will probably be charged with main the corporate’s hundreds of media specialists, perception instruments and merchandise throughout iProspect, Carat and Dentsu X, in addition to the broader Dentsu community.

He has additionally held govt roles as CEO and president of Vizeum Italy, and chief strategic officer for Dentsu Italy.

Le Thierry, a co-founder of media company Vizeum, will transition to tackle the shopper adviser function for EMEA, having spent 25 years working inside Dentsu. He was appointed to steer the media division in January 2020.

His remit will probably be to steer key shopper relationships inside the area and accomplice with them to develop and ship efficient media methods whereas supporting their enterprise progress plans.

The adjustments come following Dentsu’s introduction of a brand new enterprise mannequin at first of the 12 months that introduced collectively the Japanese and worldwide companies underneath a united management construction led by president and CEO Hiroshi Igarashi.

“As we head into 2023 and navigate the altering enterprise and client panorama, it’s crucial we proceed to develop our media companies in parallel with our CXM and artistic providing to assist the altering wants of our shoppers,” Dentsu EMEA CEO Giulio Malegori stated. “These strategic appointments guarantee continuity by way of extremely skilled EMEA media management, who will probably be elementary to working in partnership with our shoppers.” 

The transition will happen through the first quarter of the 12 months.

“We begin this 12 months with nice momentum, having gained the European media enterprise for a number of marquee manufacturers within the area together with BMW and, most not too long ago, Zalando,” stated Peter Huijboom, CEO of media manufacturers and world shoppers at Dentsu. “That is a tremendous legacy for Thomas to cross on to Paolo, as he takes up the CEO media mantle and so they come collectively to double down on our client-centric strategy inside Dentsu and throughout the entire of EMEA with a transparent imaginative and prescient, important expertise and primed to ship success.”