A brand new marketing campaign for American Categorical Platinum offers us a full-on, hedonistic, live-life-to-the-full narrative impressed by member perks like late checkout, eating credit, occasion tickets, and journey.

Dentsu Inventive’s movie exhibits Amex members kite browsing, dwelling it up in plush inns, discovering their inventive aspect, watching sport, and travelling – all set towards the loud, insistent soundtrack, Who’s Gonna be the GOAT? by De Staat.

Maggie Boyle, vp at American Categorical, mentioned: “We’re excited to deliver a brand new strategy and tone to our platinum card advertising. We wish shoppers to know they’ll get essentially the most out of the issues they love, by the entire card’s advantages, and we consider the marketing campaign displays this. So, no matter they need to get out of life the Amex platinum card helps them try this.”

It’s an attention-grabbing marketing campaign, and the soundtrack makes it onerous to disregard.

MAA inventive scale: 6