Dentsu Artistic hires Caroline Pay as chief artistic for UK

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Caroline Pay, previously joint CCO with Vicki Maguire at Gray London, has Joined Dentsu Artistic’s management staff as CCO.

Most just lately, Pay was CCO at Headspace in California, which she left in July 2022 after 4 years within the function. Earlier than that she was at Gray with Maguire, and has additionally labored at BBH and Mom.

Pay replaces Simon Lloyd, who left for VMLY&R in April. She is going to be part of Dentsu in June as a part of a model new administration staff working alongside CEO Jessica Tamsedge and CSO Theo Izzard-Brown, who each joined from McCann UK this month.

At Headspace, Pay’s work ranged from a Netflix sequence on meditation to podcasts and partnerships with manufacturers together with Nike, Disney and Microsoft, in addition to influencers together with John Legend and Raheem Sterling.

Pay will lead a artistic division of round 100 throughout Dentsu Artistic’s places of work in London, Manchester, Edinburgh and Newcastle.

She mentioned: “That is my broadest, most difficult function but. An unmissable artistic alternative to flex my expertise throughout so many disciplines, at scale. To get to like and develop the Dentsu Artistic staff, with two those who I respect a lot, is a dream.”

Tamsedge mentioned: “Dentsu artistic is ready to be an unrivalled artistic pressure, constructing manufacturers in locations individuals select to spend their time. Few artistic leaders have the breadth of expertise and generosity of spirit to carry collectively such a various artistic group. In Headspace, Caroline constructed the world’s most influential wellness model and is aware of what it takes to get to nice work at scale.”

Dentsu Artistic has been by way of loads of change just lately, assembling new world management staff after merging the worldwide and Japanese divisions and the associated departures of CEO Wendy Clark and CCO Fred Levron, plus a change of coronary heart from Alex Hesz who had signed as much as be CSO however determined to stay at DDB.

With three new faces in place, the UK management staff has a lot to do by way of establishing the company as a participant within the UK market.