Having simply launched its new model platform, “It’s Diner Time,” earlier this month to rejoice its seventieth anniversary, restaurant chain Denny’s has additionally begun to introduce augmented actuality (AR) to have interaction younger prospects who can now see their meals earlier than they order.

That includes a redesigned menu that continues to incorporate traditional dishes comparable to “Moons Over My Hammy” and “Construct Your Personal Burger,” the addition of the AR characteristic will goal to carry every merchandise listed to life. There may even be unique offers, interactive alternatives in addition to the story of the model’s 70-year historical past made out there via a single scan to be directed to the corporate app or web site.

The AR characteristic will probably be out there throughout Denny’s U.S. places nationwide and ordered via each the model web site and its new iOS and Android apps. These additionally embody Denny’s Rewards loyalty program, which delivers offers via electronic mail to members providing rewards, together with reductions and birthday “items.”

New merchandise has additionally been launched on-line via DinerDrip.com too, because it goals to develop Denny’s model inside fashionable tradition.

In the course of the firm’s year-end ends in February, CEO Kelli Valade addressed plans to innovate, which would come with the introduction of a cloud-based level of gross sales system.

“We anticipate this expertise deployment will allow an improved total visitor expertise, larger operational excellence, anticipated labor efficiencies, and enhance fee expertise, and function a platform for future innovation,” Valade added.

Almost half (45%) of Denny’s customers are millennials and Gen Z, Valade additionally famous on the decision, including that “over half of our whole visitor base can also be ethnically various, and our breakfast and late night time dayparts skew youthful and extra various on a regular basis.”

Commenting on the “It’s Diner Time” focus for the model, Denny’s president John Dillon described it as “what the Denny’s household is all about.”

He continued: “For 70 years, Denny’s has been that constant place that looks like dwelling, one the place our friends may be their genuine selves and rejoice moments that matter. Our new menu looks like an extension of our diners, and it doesn’t matter what web page customers land on, it’s clear that it’ll all the time be Diner Time.”