Social influencers have been round for fairly a while, however influencer advertising and marketing is a comparatively new pattern within the advertising and marketing and promoting business. We use the time period ‘comparatively’ as a result of it’s akin to movie star endorsements – sans the movie star – and on completely completely different platforms.

As extra companies look to undertake key opinion chief (KOL) advertising and marketing methods and the recognition of influencer advertising and marketing proceed to develop – the business is on monitor to change into a multi-billion greenback business in 2022 – it’s puzzling to find there nonetheless exists a number of myths and misconceptions about this business. Permit us to share and debunk a few of these widespread myths.

Fantasy #1: The extra followers, the higher

Whereas it’s true that extra followers translate to a wider viewers attain, that doesn’t imply micro or nano-influencers are ineffective. As a matter of reality, a research has proven that influencers with a smaller follower rely can produce the next engagement charge – as much as 4% – in comparison with their extra standard counterparts.

So when you may be capable of attain a bigger viewers by working with a well-known social influencer, the engagement charge may not justify the upper value, particularly if you’re not reaching your key demographics.

Conversely, attributable to their decrease follower rely, micro and nano-influencers usually tend to have interaction with their viewers, establishing a extra private reference to their followers. When the viewers is extra invested within the influencer, they’re extra receptive to the messages these influencers must share.

Fantasy #2: Influencer advertising and marketing could be very costly

Price is usually the largest think about each entrepreneur’s thoughts when they’re planning their advertising and marketing price range. And when they’re planning to interact an influencer with a excessive follower rely, they may baulk on the value, resulting in the misperception that influencer advertising and marketing is dear.

Nonetheless, this isn’t essentially the case, particularly when you select to work with micro-influencers. Apart from follower rely, the prices may fluctuate relying on how you propose on working with them – are you participating them for a one-off Instagram story or a collage of Instagram posts? Are you planning to work with them on only one advertising and marketing marketing campaign, or is it a long-term partnership? Such variables can even impression your prices.

Subsequently, earlier than you attain out to your best influencer, it’s advisable to have these variables labored out, so you’ll be able to decide whether or not their asking value is inside your price range. Alternatively, if you’re unfamiliar with the influencer advertising and marketing panorama, chances are you’ll need to collaborate with a social media influencer advertising and marketing company that provides a wide range of pricing plans which you could confer with.

Fantasy #3: Influencers are laborious to work with

One other widespread false impression we have now seen bandied round is the notion that influencers are tough to work with and are solely in it for the freebies. Nonetheless, such incidents are few and much between, and we should always not choose the entire business on the actions of a choose few people. Most influencers love their jobs and work transparently to assist obtain development, each for themselves and the companies they work with.

It’s critical to do not forget that influencers should not right here to trick or deceive you. Their intention is that can assist you inform your story to an viewers by way of their platform. Moreover, a partnership works each methods. To work successfully with influencers, it is advisable talk with them brazenly, so you’ll be able to each be on the identical web page and work in the direction of a typical aim – spreading your message to the widest viewers potential.

Fantasy #4: It takes an excessive amount of effort and time to arrange

As the sector of influencer advertising and marketing continues to evolve, the method is more likely to get simpler. Whereas it may appear intimidating to a novice making an attempt influencer advertising and marketing for the primary time, the method is definitely fairly accessible.

Given the rising recognition of influencer advertising and marketing, companies now have loads of choices to select from in terms of managing one’s influencer advertising and marketing efforts. In truth, there are businesses and databases in place to help you in deciding on your best influencer. A lot of them may even assist you to monitor the success of your influencer advertising and marketing marketing campaign.

Conclusion

There isn’t a denying the impression influencer advertising and marketing can have on a enterprise’s advertising and marketing efforts. Nonetheless, if you’re hesitant to make the leap because of the varied myths you’ve got heard prior to now, don’t be. By doing all of your homework and having a powerful thought of what you need to obtain in thoughts, you’re positive to reap the various advantages of influencer advertising and marketing!

If you’re prepared to succeed in out to a social media influencer to spice up your model consciousness, get in contact with us at Kobe World Applied sciences. At Kobe, we have now years of expertise working with established social influencers in Singapore who may help you develop your online business. Your model will certainly thrive with our assist pairing your artistic advertising and marketing concepts with the correct influencer!