I’m pleased to share {that a} current Forrester analysis titled The Forrester WaveTM: Cross-Channel Advertising and marketing Hubs, Q1 2023 has acknowledged MoEngage as a “Robust Performer.”
The report makes use of a 26-criterion analysis based mostly on how every supplier measures up and helps B2C advertising professionals choose the fitting one for his or her wants.
MoEngage has acquired high scores doable for eight standards:
- Buyer Profiles and Desire Administration,
- Descriptive Analytics,
- Scheduling and Automation,
- Cell (expertise orchestration),
- E-commerce and Marketplaces (expertise orchestration),
- Expertise Optimization,
- Efficiency Administration, and
- Efficiency (technique).
The report additionally acknowledges MoEngage’s scalable information ingestion, AI-driven visualization, efficiency reporting, native method to innovation, and regional improvement. I imagine the scores are a testomony to our capability to serve enterprise prospects’ wants, help cross-channel use instances, and supply international go-to-market focus.
The Significance of The Forrester WaveTM: Cross-Channel Advertising and marketing Hubs, Q1 2023
During the last two years, cross-channel advertising has develop into crucial for any client model’s personalization and buyer engagement technique.
The present macroeconomic situations, rising applied sciences & channels, and rising emphasis on information safety & privateness make it important for client manufacturers to beat information and channel integration points to constantly interact with prospects of their moments of want.
The Forrester WaveTM highlights Leaders, Robust Performers, Contenders, and Challengers to assist manufacturers consider completely different answer suppliers and make knowledgeable choices to decide on an answer that fits their present and future wants.
Forrester recommends that client manufacturers search for options that:
- Help subtle cross-channel experiences at scale,
- Assist entrepreneurs ship each enterprise and buyer outcomes, and
- Ease human workloads with AI-based suggestions in enterprise language.
Why do Client Manufacturers Choose MoEngage for Cross-Channel Advertising and marketing and Buyer Engagement?
MoEngage is an insights-led buyer engagement platform with swiftly rising footprints within the enterprise and mid-market segments.
Listed here are some the explanation why manufacturers worldwide select MoEngage as their most popular associate:
1. Innovation
MoEngage is constructed ground-up and, due to this fact, capable of innovate and develop industry-leading cross-channel advertising capabilities sooner. We added over 75 options, channels, and capabilities to the platform in 2022 that may assist you (entrepreneurs) keep forward of the curve.
- We strengthened our AI engine with industry-first predictive capabilities that give entrepreneurs actionable insights to take well timed actions and drive larger outcomes for his or her enterprise. Our prospects have benefited vastly from utilizing capabilities such because the Proactive Assistant, Finest Time to Ship, and Sensible Suggestions – they’re fashionable amongst our prospects throughout verticals and areas.
- We launched MoEngage Inform, a unified messaging infrastructure that lets you construct and handle transactional alerts throughout channels by a single API.
Our no-code visible builder allows you to personalize the web site expertise for every buyer in line with their preferences, affinities, and habits.
2. Enterprise-ready Scale
It’s essential to delight hundreds of thousands of shoppers in real-time, so we have now constructed the MoEngage platform to help that scale.
1 Trillion+Information factors processed per 30 days |
3.2 Billion+Messages despatched |
1.4 Billion+Emails despatched |
1.2 Billion+MAUs engaged every month |
3. International Attain, Native Help
Now we have invested in a powerful help community globally to succeed in our most distant prospects, with native places of work and groups to greatest help them wherever they’re on this planet.
This previous 12 months we opened places of work in Sydney and São Paulo.
In the present day we’re multinational, with 13 regional places of work throughout 9 nations, together with Boston, San Francisco, London, Berlin, Bengaluru, Dubai, Singapore, Jakarta, Ho Chi Minh Metropolis, Bangkok, Kuala Lumpur, Sydney, and São Paulo.
4. Safety and Information Privateness
We care as a lot about your prospects’ information as you do. Our high precedence is to make sure the information your prospects select to share with you meets (or exceeds) international information privateness and safety requirements.
5. International Peer Community
As a MoEngage buyer, you may meet with friends and leaders out of your area and worldwide. Our #GROWTH group offers networking alternatives, exchanging concepts, and studying.
Thank You ❤️
I need to thank Forrester for the popularity. I’m additionally grateful to our traders, prospects, companions, and workforce for his or her continued help. We’ll proceed to put money into services that assist bolster the belief and confidence you’ve positioned in MoEngage.
If you need to study extra about how Cross-Channel Advertising and marketing options will profit what you are promoting and why MoEngage is the seller of alternative for 1,200+ revolutionary manufacturers reminiscent of Ally Financial institution, Poshmark, PCH, Travelodge, Nestle, JibJab, Audiomack, Sweatcoin, Alamar, Tata Capital, and Gotyme, please get in contact right here.
To obtain the report, please go to right here.
