At this time, we’re extremely excited to announce Brandfolder Portals. Portals are like a customizable homepage in your property and are one of the simplest ways for admins to curate particular asset experiences for any use case or stakeholder. Constructing Portals is extremely straightforward and requires no technical prowess; the easy UI makes it straightforward for anyone to create beneficial curated content material experiences in only a few minutes with a click-and-drag interface.
Right here at Brandfolder we imagine a DAM is barely as beneficial as it’s usable, you shouldn’t want any coaching to hop in and discover the asset you’re searching for. From day one, Brandfolder has been architected to permit admins and customers to prepare and seek for property in quite a lot of methods in order that no one is compelled into a selected paradigm of asset discovery that will really feel unnatural to them.
After we’re speaking to prospects and analysts concerning the worth {that a} DAM like Brandfolder offers, the dialog usually finally ends up focusing across the matter of asset utilization. Most organizations battle with empowering inside and exterior stakeholders to simply entry the property that they want, and when property go unused, that’s actual cash wasted— to not point out the money and time spent looking fruitlessly for property. Issues compound when somebody can’t discover the asset within the official system of document: previous variations saved to the desktop or pulled from Google are used, staff’ beneficial time is wasted sending hyperlinks to property and model crime happens. It’s virtually unimaginable to drive somebody to make use of a system they don’t wish to use, as a substitute, adoption should come from making a system like a DAM the best attainable choice by adapting to the staff workflow.
Portals assist be sure that your most useful property are at all times entrance and heart for the individuals who want them most with just one or two clicks.
Who advantages from utilizing Portals?
Whereas the precise title and sort of consumer could differ considerably between corporations, broadly talking, most organizations have three ranges of DAM customers ranging in proficiency and familiarity.
- DAM admins and homeowners: the individuals chargeable for managing the DAM, administering customers, and guaranteeing that everybody who wants entry to the precious property inside can discover them
- Widespread customers: these customers can even vary in proficiency and familiarity with the DAM however usually know how you can navigate and use the system
- Rare/visitor customers: this group of stakeholders will not be heavy customers of the DAM and infrequently attain out to the DAM admins or heavy customers to assist discover what they’re searching for and embody exterior companions like distributors or retail companions.
Whereas Portals might be beneficial to all ranges of customers, they’re most vital for group quantity 3. These customers usually both lack technical sophistication, or should not have time to study a brand new system because of rare utilization.
Irrespective of how straightforward to make use of a DAM is, once you’re coping with tens of millions of property, it may be overwhelming for extra rare customers to search out what they’re searching for.
Portals can be utilized by companies of all kinds to boost the consumer expertise for anybody searching for a curated set of property.
Listed below are some examples of ways in which companies can use Portals.
Software program Corporations:
Right here at Brandfolder now we have two Portals that get a ton of use:
- Brandfolder Advertising and marketing Portal
- Brandfolder Gross sales Portal
The Brandfolder Advertising and marketing Portal is the advertising group’s homepage. As you possibly can see beneath, we’ve received hyperlinks out to our most typical instruments like Google Analytics and Marketo, shortcuts to see permitted advert inventive, the property getting used mostly by the gross sales group, and extra. It is a one cease store for everybody on the advertising group to simply entry the stuff they want.
Much like the Advertising and marketing Portal, the Brandfolder Gross sales Portal is a one cease store for almost the whole lot that our gross sales group makes use of each day. With hyperlinks to Salesforce, the advertising calendar, steadily used property, and extra, we’ve made it tremendous easy for our gross sales reps to give attention to what they do greatest, not spending time chasing down property or, god forbid, creating their very own.
Worldwide Corporations
Sharing and distributing property might be difficult sufficient in a single area or language, however what about once you’re worldwide. Many property could also be area particular and whereas it’s attainable to create separate collections, you may want one thing extra prescriptive, particularly with regards to totally different languages.
Let’s say you’re a global franchise firm, or multinational producer, you may simply create a Portal that’s area particular, making it straightforward in your companions in that area to get property on the drop of a hat.
Model Hub/Press Package
Should you’re working with an exterior accomplice just like the media, or maybe a brand new advertising company, there are most likely a nicely outlined group of property and hyperlinks you’d like for them to have the ability to see without having to dig. We’ve created a Press Package Portal with the necessities of our model together with logos, hyperlinks to headshots and extra.
With Portals, you possibly can curate content material for any consumer like by no means earlier than. Customers will see precisely what they want and admins and advertising groups will achieve again the dear hours beforehand wasted serving to individuals discover what they’re searching for.
