Gone are the times of the Occasions New Roman, stark resume. Now, in some fields not less than, there’s extra room for creativity and character in these one-sheeters—cue a collective sigh of reduction for anybody making a social media resume.

With regards to the bustling subject of social media, it pays to face out. Within the final decade, jobs in search of individuals to fill this position have elevated greater than 1,000%. Social media is turning into the confirmed work of future CMOs—not simply further intern work.

However as the recognition and alternative for profession development on this subject grows, so does the competitors. And with recruiters spending simply six seconds taking a look at every resume, you want a resume that stands out clearly and rapidly.

Observe this information to grasp the do’s and don’ts of making a social media advertising and marketing resume. Then, obtain our social media resume template to place the following tips into motion.

The do’s of a social media resume

Do embrace data-driven expertise

Expertise that each social media supervisor should have, like communication, creativity or group, received’t make you stand out.

Exhibiting the way you’ve used these abilities to create influence will.

Utilizing metrics in your resume to quantify the influence you made in previous positions differentiates you from different candidates within the stack.

This not solely reveals what you probably did—it reveals what you achieved. In any case, what sounds extra spectacular: “Posted partaking content material” or “Created content material that constantly achieved a mean of 100,000 impressions”?

Listed here are a number of KPIs to contemplate together with in a data-driven resume:

• Viewers development: Grew X channels by 10,000 followers in X months, or elevated followers by X% in X months
• Potential to construct model consciousness: Elevated month-to-month impressions by X% month over month, or grew Fb publish attain from 4,000 to 12,000 individuals
• Stats round income: Contributed to growing income by $X, or contributed to promoting out 200-ticket occasions by way of viewers concentrating on
• Engagement influence: Maintained a 4% common engagement fee on Instagram posts, or elevated common month-to-month engagements by 10,000 throughout all channels
• Paid social stats: Decreased advert CPC by $X by adjusting viewers concentrating on
• Profitable campaigns you managed and the KPIs round them

Use Sprout Social’s studies to rapidly and simply pull these metrics. The Profile Efficiency Report can spotlight your influence and metrics per community, whereas Cross-Channel Studies provide you with a giant image have a look at outcomes throughout all social profiles.

In case you don’t have entry to a device like Sprout or actual information factors, strive these workarounds:

• Quantify what number of influencers you labored with
• Embody the funds you managed for paid social
• Point out follower development: In case you don’t bear in mind what number of followers your organization had once you began, use the Wayback Machine to have a look at their followers in your begin date
• Embody posting frequency and the variety of channels you managed
• Spotlight technique by numbers—for instance, did you streamline the variety of occasions your organization posted on social day by day?

Spotlight laborious and mushy abilities

Laborious and mushy abilities symbolize two sides of the identical inventive coin, and you need to embrace each in your resume.

Laborious abilities are extra particular and measurable—suppose social media instruments and software program you may have expertise with, like Sprout, or abilities like content material creation, being bilingual and images.

Gentle abilities are extra summary, however necessary—suppose communication, hard-working and detail-oriented.

Consultants counsel limiting your self to six to 10 of your most related abilities to maintain them concise and reliable.

Job descriptions for social media professionals will embrace a mixture of laborious and mushy abilities, so have a look at job postings you’re concerned with to establish that are most related.

Check out a number of abilities, laborious and mushy, we recognized in a social media supervisor place at Past Meat:

Professional tip: Use your work expertise descriptions to show these abilities with accomplishments and metrics. If Sprout is in your laborious abilities part, show the way you used it in your expertise part.

Use key phrases from the job description

Customizing your social media resume and abilities for every job you apply to goes a good distance, touchdown you within the high 5% of candidates earlier than a human being even sees your utility.

Many bigger firms use applicant monitoring programs (ATS) to display resumes, scanning them for related key phrases to search out essentially the most certified candidates. Utilizing key phrases can stop you from falling by way of the automated cracks and, as soon as at a hiring supervisor’s desk, could make you stand out.

What does this seem like in follow? Let’s use this job posting for Calm for example:

Right here’s how one can translate the key phrases recognized above into the work expertise part of your resume:

• Developed cross-platform model and content material campaigns throughout our TikTok, YouTube, Instagram, Fb and Twitter channels
• Led the creation of a video content material technique to develop my firm’s TikTok channel by X views and movies in X months
• Created information studies to share with cross-functional collaborative companions from the Advertising and marketing, Content material and Partnerships groups

Rejoice certifications

In case you’ve been within the work world for some time, together with certifications in your resume—like Google Analytics or Sprout Certifications—can spotlight your dedication to persevering with training in an ever-changing subject, in addition to your proficiencies.

In case you’re a current graduate, including digital advertising and marketing certifications to your resume can emphasize your laborious abilities—even earlier than you may have full-time expertise to tout.

Emphasize expertise over training

Earlier than this sparks essentially the most heated dialogue since whether or not or not social media managers want masters levels, hear me out.

Social media professionals can come from a spread of numerous backgrounds—some by no means studied advertising and marketing.

Massive organizations weigh expertise extra closely than training 44% of the time, with some main firms dropping their four-year diploma requirement altogether. And one research discovered that 45% of hiring managers and recruiters weigh potential as an important component of an utility.

The takeaway? De-emphasize your training part and lead with expertise.

There are a number of exceptions to this rule. Main with training will help current graduates alleviate gaps of their early resume. For candidates with 5 to 10 years of expertise, a number of professionals suggest shifting your training additional down in your resume. In addition they counsel eradicating your commencement date after 10-15 years to restrict age bias—apart from persevering with training, like a Ph.D. or notable certifications.

Professional tip: In case you don’t have a level, you’ll be able to nonetheless apply for a job that requires one in case your expertise speaks for itself. Flexjobs recommends together with a line that claims, “in lieu of a bachelor’s diploma, I’ve X years of confirmed expertise” to get by way of an ATS.

Embody an goal assertion if it provides worth

A profession goal consists of some quick sentences on the high of your resume describing you, your accomplishments and what you hope to realize subsequent.

With already restricted actual property in your resume, is that this crucial? Not all the time.

In case you’re altering fields, making use of for an entry-level place or for those who simply moved, a profession goal can present background that fills in job gaps and supplies extra context .

On the finish of the day, it’s as much as you—simply ask your self the query, “does a profession goal add worth?” 

The don’ts of a social media resume

Don’t be dishonest

This goes with out saying—don’t lie in your resume. Solely embrace abilities, expertise and stats which are truthful.

If it’s essential beef up your expertise, establish the talents in job postings that you simply lack and go from there. Can you discover lower-level positions or certifications that may enable you construct these abilities? You may even look into freelancing to achieve extra hands-on expertise and refine abilities you have already got.

Don’t overdo the visuals

With regards to a social media resume, a splash of shade right here and a private brand and icons there add a contact of design aptitude that proves your eager visible eye.

However don’t go overboard. How do you react once you see a resume with wild fonts, a number of colours and too many visible components?

To not point out, that applicant monitoring system we talked about earlier could not register resumes with photos or strains in them that may seem as jumbled messes of code.

Professional tip: Skipping images in your resume is advisable. At finest, they don’t add worth. At worst, they will affect discrimination.

Don’t overlook to spell examine

A resume highlighting your copywriting abilities and a focus to element can lose all credibility from one typo.

Don’t simply depend on spell examine in Phrase or Google Docs—learn by way of your resume fastidiously a number of occasions, and ask a pal or member of the family to do the identical.

Use this template to write down a social media resume that resonates

you may have what it takes to land that unimaginable TikTok-centric job you’ve been dreaming of—now show it. Create a social media advertising and marketing resume that’s clear, to-the-point and most significantly, makes you shine.

Obtain the template