This ongoing marketing campaign will function packaging redesigns for all merchandise, together with Extremely Consolation and Extremely Clear bathroom paper, and FreshCare and UltraFresh flushable wipes, which is able to use coloration coding to symbolize the distinctive options of every.

“Trying forward, Cottonelle is dedicated to making sure everyone, all over the place has the care down there they deserve. We’re not shying away from these hard-to-have conversations, and shoppers can anticipate subsequent campaigns to deal with down there care in an analogous approach,” Metz added.