The content material you create is crucial in rising your model on-line.
Not solely does it assist to draw folks to your web site and social media profiles, however your content material can be a manner so as to add worth and to place your self as an authority. And in time, folks will start to view you as a reliable supply in your area.
Nonetheless, creating recent and thrilling content material could be difficult for those who’re feeling brief on concepts. Fortunately, we have now some ideas that can get these artistic juices flowing and make sure you’ll have a full content material plan for the months forward.
That’s as a result of our newest #ContentWritingChat was all about sourcing epic content material concepts.
#ContentWritingChat Recap: Sourcing Epic Content material Concepts With Masooma Memon
Welcome to the ultimate #ContentWritingChat of 2021!
Our visitor host is @inkandcopy. She’s a contract author for B2B SaaS + a daily participant of the chat.
She’ll be sharing ideas for sourcing epic content material concepts. (Good for those who’re within the midst of planning subsequent 12 months’s content material!) pic.twitter.com/Y5SwNwCo9S
— Categorical Writers | Your Content material Writing Accomplice (@ExpWriters) December 7, 2021
Our visitor host this month was a frequent #ContentWritingChat participant, Masooma Memon. She’s a contract author for B2B SaaS firms, which means she is aware of a factor or two about producing superior content material concepts. Masooma provided some nice recommendation all through the chat, so let’s dive into the recap!
Q1: What’s an incredible content material thought?
A1. An amazing content material thought is one that’s:
• Related to your model
• Solves your goal reader’s ache levelWhereas that’s (principally) apparent, my intention is all the time easy: in case your thought (and subsequent content material piece) helps only one individual, it’s a winner 🎉#ContentWritingChat
— Masooma | Content material Author (@inkandcopy) December 7, 2021
You wish to be sure your content material shouldn’t be solely related to your model, but additionally solves a ache level that your target market is dealing with. Once they see that you just’re capable of assist them with their issues, they’ll make sure to come again for extra.
A1: Something to which you’ll deliver a novel and artistic perspective, that provides worth to your prospects + group #ContentWritingChat
— Kushlani De Silva #fitmarketing (@kushlani_ds) December 7, 2021
It’s additionally good to deliver your personal distinctive, artistic views to a subject. Don’t simply copy what everybody else is doing as a result of that will get repetitive. Discover a solution to put your personal spin on issues for a brand new take.
A1. An amazing content material thought is one the place you may add worth to your viewers in a brand new or well timed manner. #ContentWritingChat
— Dana Lemaster (@DanaLemaster) December 7, 2021
On the finish of the day, it’s all about including worth. For those who’re not including some form of worth to the lives of these in your viewers, they gained’t have a lot purpose to stay round.
A1 –
An amazing content material thought is so as to add as a lot as worth as you may to your viewers.
Assist them genuinely, that is one of the simplest ways to develop ☺️#ContentWritingChat
— search engine optimisation Cost 🦄 (@seocharge_) December 7, 2021
Once more, add worth! If you genuinely care about displaying up and serving your viewers, creating high quality, invaluable content material turns into really easy.
A1: An amazing content material thought is one that you just’re keen about and that addresses your target market’s ache factors.
Think about what you’re keen on to assist folks with. #ContentWritingChat
— Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) December 7, 2021
One other ingredient of an incredible content material thought is ardour. For those who aren’t passionate in regards to the matters you’re writing and talking on, it’ll present. Entice folks to your work by creating content material across the stuff you actually love.
Q2: What are some distinctive methods to supply content material concepts?
A2. 1/3
i. Take heed to what questions your target market is asking on Q&A platforms like Reddit and Quora.
ii. Discover out which books on Amazon are extremely reviewed. Then, dive into their define/chapter abstract to seek out out matters. #ContentWritingChat— Masooma | Content material Author (@inkandcopy) December 7, 2021
Masooma suggests utilizing platforms like Reddit and Quora to find the sorts of questions your target market is asking. You too can look into the most well-liked and top-rated books in your trade by way of Amazon. That additionally exhibits what they’re occupied with.
A2. 2/3
iii. Learn – different blogs and books. Studying brings up completely different concepts (the bottom line is to notice them as they happen to you)
iv. Speak to your prospects. Study what they wrestle with and what are they often looking out about your goal content material classes#ContentWritingChat— Masooma | Content material Author (@inkandcopy) December 7, 2021
You possibly can’t go fallacious with studying! Try books and blogs in your area to find what different creators are speaking about, in addition to what their viewers is discussing within the feedback part. It could take a while in your half, however social listening is a strong solution to acquire a greater understanding of who your viewers is and what they’d prefer to see from you.
A2. 3/3
v. Brainstorm for concepts with different customer-facing groups. They nearly all the time have an inventory of FAQs persons are constantly asking. Convert these Qs into concepts for content material items. #ContentWritingChat
— Masooma | Content material Author (@inkandcopy) December 7, 2021
And at last, Masooma additionally recommends having brainstorming periods with others. As an example, becoming a member of forces with different members of your staff might help generate concepts you by no means would have provide you with by yourself.
A2. Your viewers & group are your finest sources for content material concepts. Take heed to them.What are their pursuits, considerations, plans? That can enable you concentrate on what forms of content material concepts to develop. Begin researching. You by no means know when inspiration will strike. #ContentWritingChat
— Dana Lemaster (@DanaLemaster) December 7, 2021
So as to provide you with top-notch concepts, it’s essential to get critical about doing all of your analysis. Take heed to what your viewers is saying on-line and also you’ll start to see what their predominant areas of curiosity are.
A2: Probably not a novel thought, nevertheless it’s useful to ship out a yearly reader survey (maybe on the finish of the 12 months). It means that you can acquire an understanding of who’s in your viewers and gauge their pursuits. #ContentWritingChat
— Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) December 7, 2021
If you wish to make issues tremendous simple on your self, create a reader survey and ship it to your e-mail record. That is one thing you might do on a yearly foundation, permitting you to form your content material plan and even the forms of choices you present. This takes the guesswork out of determining what your viewers desires since they’ll be capable to inform you straight.
A2. Listening to your goal is my fav. By direct one-on-one voice of the client chats, surveys, social media stalking (lol), chat room watching, FB group discussions, and so on. It by no means ceases to shock me what folks really are speaking about.#ContentWritingChat pic.twitter.com/jVtnq1vpSH
— Andrea TheoJohn (@AndreaTheoJohn) December 7, 2021
The extra you speak to your viewers, the higher probability you’ll stand at growing content material concepts they’ll love. Strive having conversations with them one-on-one within the DMs or in Fb teams, for instance. You possibly can even invite some to have a personal Zoom chat for extra in depth market analysis.
A2: I like to take a look at agendas for future occasions to see what the matters are to get some inspiration. I additionally arrange google alerts for matters related to me and my prospects so I do know if there are new views being mentioned. #ContentWritingChat
— Kushlani De Silva #fitmarketing (@kushlani_ds) December 7, 2021
Establishing Google Alerts for warm matters in your area of interest is an effective way to remain on prime of what others in your trade are discovering. Then, you may doubtlessly put your personal spin on issues by including a brand new perspective.
A2:
1️⃣ By questions, threads (eg, quora)
2️⃣ Google traits, recommend
3️⃣ Scouring by your rivals posts
4️⃣ Amazon books can be a splendid manner
5️⃣ Convention agendas
🙌 However once more, go along with related concepts!#ContentWritingChat
— search engine optimisation Cost 🦄 (@seocharge_) December 7, 2021
Much more superb concepts! Wanting by your competitor’s posts and studying any feedback left by their viewers can reveal gaps in your content material plan and choices. Uncover the place they’re missing so you may step as much as the plate and save the day.
Q3: How will you use social media to supply new concepts?
A3. Two methods:
• Take heed to what matters your target market is discussing and questions they’re asking.
• Examine the matters that main Twitter chats host chats on (decide how vital a subject is by the chat’s attendance)#ContentWritingChat— Masooma | Content material Author (@inkandcopy) December 7, 2021
Discover some Twitter chats in your area of interest and see what they’re discussing. Are there sure matters that appear to be actually common? If that’s the case, discover a solution to talk about them in your weblog, podcast, or YouTube channel.
A3: Get entangled in communities the place your target market is hanging out. That might be Twitter chats like this one or Fb teams, and so on. Take note of the conversations they’re having. #ContentWritingChat
— Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) December 7, 2021
Be the place your viewers is. If you’re energetic in the identical communities they’re (like by Twitter chats and Fb teams), you’ll be capable to see the conversations they’re having. You’ll know what questions they’re asking, what they need assistance with, and a lot extra.
a3
🥷🏽 social media is a good place to encourage new concepts.
for instance, on twitter I exploit twitter lists round matters and content material creators to encourage me to jot down or to search for curated content material. #contentwritingchat— 🟣 joana rita sousa 🦄 💩💎 (@JoanaRSSousa) December 7, 2021
It’s good to create Twitter lists that function a few of your favourite creators. See what they’re speaking about and if it helps get these artistic juices flowing.
This fall: How will you inform if a content material thought is price pursuing?
A4. An concept that’s related to your model and readers is all the time price pursuing.
I’ve additionally obtained a template for filtering concepts impressed by how Netflix works on binge-watch-worthy concepts. I will be sharing it in my e-newsletter subsequent week. (https://t.co/stKo2CTpMG)#ContentWritingChat
— Masooma | Content material Author (@inkandcopy) December 7, 2021
Masooma shared a useful resource she created that can assist with filtering all of these concepts working by your thoughts. That is positively price trying out!
A4: i prefer to run it by the group (Twitter Ballot), and even ask a couple of purchasers if they’d learn/devour it. However typically. it’s a must to go together with your intestine 🙂 #ContentWritingChat
— Kushlani De Silva #fitmarketing (@kushlani_ds) December 7, 2021
If an thought involves thoughts and also you’re undecided for those who ought to pursue it, don’t be afraid to ask. Run a ballot by way of Twitter or Instagram Tales, for instance. It’ll enable you rapidly and simply gauge curiosity. However like Kushlani mentioned, typically it’s essential to belief your intestine. For those who’re assured an thought goes to be nice, go for it.
A4. Often one of the simplest ways to know is to ask, however over time I feel you start to get a really feel for what resonates together with your viewers. To not say it is best to ever cease participating or listening, simply you could’t (most likely shouldn’t) get pre approval on each put up. #ContentWritingChat
— Dana Lemaster (@DanaLemaster) December 7, 2021
As Dana mentioned, it’s unrealistic to get suggestions on every little thing you put up. That’s why it’s essential to belief the concepts you obtain. In time although, it’ll develop into simpler so that you can generate concepts and know that they’ll be worthwhile. For now, it by no means hurts to ask earlier than shifting ahead.
Q5: How do you have to get suggestions in your concepts?
A5. Ask your staff or group to charge your thought on a scale of 1-10.
All the time farm for dissent to be taught what’s not working in regards to the thought so you may overcome its shortcomings.
Plus, host polls on social media or Slack group (when you have one). #ContentWritingChat
— Masooma | Content material Author (@inkandcopy) December 7, 2021
To realize suggestions on concepts, strive sharing polls the place folks can rapidly vote with a easy sure or no. In a matter of hours, you’ll have a good suggestion if it’s a success or not.
a5 so simple as this: ask folks what they suppose. be ready to listen to compliments and not-so-compliments.
think about all feedbacks, constructive and damaging, that will help you evaluation your concepts and even alternate them for others. #contentwritingchat— 🟣 joana rita sousa 🦄 💩💎 (@JoanaRSSousa) December 7, 2021
For those who do got down to ask for suggestions, put together your self for what you could hear. On the web, folks aren’t all the time type with their responses. Know that you could be get some harsh criticism in return, so don’t let it get you down. As a substitute, be taught from it.
A5:
Being straight ahead works simply positive, you may create an interactive survey to get reasonable feedbacks.
However going for a personalised strategy works wonders, folks love that.#ContentWritingChat
— search engine optimisation Cost 🦄 (@seocharge_) December 7, 2021
You actually can’t go fallacious with a survey, however if you wish to take it up a notch, choose a couple of survey respondents to hop on a personal Zoom name. It will permit you to do some in-depth market analysis.
Q6: How will you prioritize your content material concepts?
A6. Prioritize concepts based mostly on:
• The suggestions you get
• What the time calls for (e.g. coincide publishing with product updates or what’s underneath dialogue on social media) #ContentWritingChat— Masooma | Content material Author (@inkandcopy) December 7, 2021
Masooma suggests prioritizing concepts based mostly on suggestions and time calls for. Are there sure matters that your viewers is dying to have you ever discuss? You might wish to bump these to the highest of the record.
A6:
The most effective methods to try this is by analyzing the content material gaps, figuring out what your viewers wants and how one can be distinctive!#ContentWritingChat
— search engine optimisation Cost 🦄 (@seocharge_) December 7, 2021
Work out the place your content material gaps are. What’s your viewers occupied with studying about that you just haven’t but lined? It might be good to prioritize these matters as you wish to ship precisely what they’re looking for.
A6: I prioritize by
Subjects which have a shorter shelf life
Subjects that are most related to the work I do
Channels and codecs which can be faster to execute #ContentWritingChat— Kushlani De Silva #fitmarketing (@kushlani_ds) December 7, 2021
You might even wish to prioritize based mostly in your schedule. For those who’re within the midst of a busy season, you could decide to create content material that’s faster and simpler to deliver to life. You’ll additionally wish to think about the relevancy of the matters at hand. In the event that they’re evergreen, you’re capable of discuss them at any time when. Nonetheless, well timed matters will have to be mentioned as quickly as attainable earlier than the second passes.
Q7: How do you select which content material format is true to your model and viewers?
A7. Ask your viewers (within the one-to-one interviews you conduct for sourcing concepts + straight ask your group or on social).
Additionally, be taught based mostly on readers’ pursuits you examine out of your viewers analytics instruments like GA. #ContentWritingChat
— Masooma | Content material Author (@inkandcopy) December 7, 2021
Ask! Share a ballot on social media or embody this query in a survey you ship out. Ask your viewers what their favourite type of content material to devour is. It will let you recognize the place to direct most of your effort and time.
A7: When selecting content material codecs, there are two key issues to think about:
1) Which codecs permit you to actually shine?
2) What’s your viewers occupied with?#ContentWritingChat— Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) December 7, 2021
Apart from contemplating your viewers’s pursuits, it’s additionally good to think about which platforms permit you to shine. Are you an incredible author? Go for running a blog. For those who love to talk and interview others, podcasting could also be for you. Your content material must also be a pleasure to create and may showcase your skills.
A7. First think about what your personal energy space is. For those who’re higher at writing however hate video, go for blogs, high quality emails & IG content material. If you are able to do video, it is YouTube, Reels, TikTok! You then simply gotta know the place your viewers hangs out to ship it.#ContentWritingChat https://t.co/pEedRZME7o
— Andrea TheoJohn (@AndreaTheoJohn) December 7, 2021
Andrea agrees that it’s vital to know your strengths. Don’t drive your self to do one thing since you really feel like it’s a must to. Play to your strengths and other people will choose up on the fervour and pleasure that comes by in your work.
A7. The viewers preferences have the deciding vote right here, because you’re including worth for them. However model and content material creators want a format the place they really feel comfy, that exhibits their voice to finest benefit. Fortunately, there are quite a lot of selections at this time. #ContentWritingChat
— Dana Lemaster (@DanaLemaster) December 7, 2021
Once more, it’s a mix of figuring out your viewers and figuring out your self. Like Dana mentioned, you need to have the ability to use your voice to the perfect benefit. Which kind of content material means that you can do exactly that?
a7
testing, having a look at analytics and checking together with your group – this could provide the solutions you want! #contentwritingchat— 🟣 joana rita sousa 🦄 💩💎 (@JoanaRSSousa) December 7, 2021
It’s additionally a good suggestion to research your analytics. For those who’ve already been experimenting with various kinds of content material, the info will inform you what’s actually common.
A7 Your viewers would possibly like video, however you will by no means know for those who do not strive it. Then again, for those who do not follow earlier than leaping in, your viewers may not such as you doing video for lengthy. #ContentWritingChat
— Jim Katzaman – Get Debt-Free One Household at a Time (@JKatzaman) December 7, 2021
And as Jim mentioned, it’s all the time price a strive. For those who suppose you’d prefer to experiment with a brand new content material format, give it a go. You gained’t know if it really works for you till you give it a shot. See the way it feels for you and in case your viewers is .
Q8: What are some good methods to repurpose your content material to achieve extra traction?
3 fast and simple methods:
• Flip a weblog put up or listicles into Twitter threads
• Recycle concepts from in-depth guides into e-newsletter content material
• Design infographics and social media carousels from weblog posts
• Create Loom movies from weblog and social content material#ContentWritingChat— Masooma | Content material Author (@inkandcopy) December 7, 2021
There are such a lot of methods to repurpose your content material, however one good manner is to show blogs, movies, and podcasts into a number of social media posts. They might be quotes, ideas, and so on. to offer folks a style at what the total piece of content material is like.
A8. Sorry I obtained pulled into a gathering, however needed to reply this one actual fast: document your YouTube movies in a manner that may be repurposed for podcasts. Write a blogpost based mostly on the transcript (when you have one). Pull out quotables/tweetables for IG/tales#ContentWritingChat https://t.co/QzbTJ31SwH
— Andrea TheoJohn (@AndreaTheoJohn) December 7, 2021
One other good transfer is to create a weblog put up that’s a transcript of your video or podcast. This manner, if folks choose to learn over watching or listening, they’ll achieve this.
Fascinated about becoming a member of #ContentWritingChat? We host our Twitter chat on the primary Tuesday of each month at 10 AM Central. Observe @ExpWriters to remain up to date.