Updates to the nation concentrating on for procuring merchandise, with the introduction of the feedLabel discipline, have begun.

Latest updates to the API. Final month we introduced that Google was eradicating the nation concentrating on necessities have been being eliminated and changed with a brand new feedLabel discipline. In the present day Google introduced updates to these adjustments together with:

For Google Advertisements

• Any Google Advertisements account can set the feed_label discipline in ShoppingSetting for Buying and Efficiency Max campaigns. You’ll be able to set feed_label within the Google Advertisements UI and the Google Advertisements API.

For Service provider middle

• As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Middle UI. When this characteristic is enabled within the UI, retailers will have the ability to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

• Merchandise which have solely feedLabel, and never targetCountry, in the event that they have been added within the Service provider Middle UI.
• Merchandise with feed labels that aren’t two-letter nation codes.

API conduct abstract. Moreover, the next is a clarification from Google concerning the present API conduct for feedLabel:

• Insertion: You’ll be able to solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. Presently, Merchandise.insert would possibly return an error in case you don’t present an identical targetCountry. This conduct hasn’t modified in case you proceed to make use of solely targetCountry.
• Focusing on: Should you set feedLabel to a sound 2-letter CLDR territory code, it’s essential to nonetheless set the delivery attribute of the merchandise useful resource to the identical nation with a view to goal that nation. For instance, in case you set a brand new feedLabel to “US”, it’s essential to additionally set the nation discipline within the delivery attribute to “US”. Should you don’t set each fields, the product may not be eligible to serve in that nation. You’ll be able to configure concentrating on for a complete feed within the Service provider Middle UI.
• Get/Checklist: Whenever you use Merchandise.listing or Merchandise.get, you would possibly see merchandise that solely have feedLabel (and never targetCountry) set in the event that they have been added within the Service provider Middle UI.
• Product IDs: As soon as a feedLabel is about for a product it turns into a part of the product Id. This implies you may’t modify the feedLabel for that product (that is much like how language works). Should you want to change the feedLabel you’ll need to create a brand new product with a distinct product Id.

Coming subsequent. Google says that when the rollout of feed labels is full, they may settle for Merchandise.insert calls with feedLabel set to any string. targetCountry will probably be non-compulsory.

For datafeeds, the datafeeds useful resource will probably be up to date to incorporate feedLabel within the Content material API for Buying.

Dig deeper. You’ll be able to learn the total announcement from Google right here.

Why we care. Should you’re a developer and also you’re utilizing APIs for content material or procuring campaigns, you’ll not should set a goal nation, however as an alternative use the feedLabel as a replacement. You’ll be able to opt-in or out of those options,

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