Right here’s the recent tackle the traits associated to know-how for content material advertising, primarily based on responses to the 2023 Contently State of Content material Advertising and marketing Survey.

Virtually all content material groups—94 p.c, in truth—use some know-how to facilitate content material creation and supply. That’s in response to the 206 advertising leaders who responded to the survey.

A standard thread connects the most well-liked applied sciences respondents use as we speak, in addition to those they’re planning to put money into for 2023. And that thread weaves by the challenges content material entrepreneurs anticipate to face this 12 months.

That’s, enterprise leaders have excessive expectations for returning to development, although they’re scrutinizing how entrepreneurs spend each greenback.

In consequence, content material advertising groups are specializing in build up the talents of their individuals and investing in enabling know-how to drive content material affect.

Let’s take a better have a look at how that reveals up within the findings on know-how.

Put in Tech Emphasizes Collaboration, Publication, and Measurement

The most well-liked applied sciences for content material advertising groups make it simpler to collaborate, share info, handle workflows throughout tasks and duties, and push content material out to the market.

These embrace content material collaboration instruments like Google Docs, Dropbox, or Sharepoint; adopted by content material administration programs like WordPress; website positioning monitoring and measurement options like Semrush or Moz; and undertaking administration platforms like Asana or Workfront.

The four most common marketing technologies used by content teams, according to surcey respondents

These insights into the know-how that content material entrepreneurs use echo the kinds of expertise respondents hope to develop of their groups in 2023. Particularly, a couple of third of respondents say they wish to enhance undertaking administration expertise of their individuals. This is smart, on condition that higher undertaking administration expertise—coupled with a undertaking administration platform to offer transparency and automation—could make groups extra productive.

With clear processes, expectations, and data, content material groups can spend extra time creating and fewer time slowed down in clunky processes.

That theme of doing extra with the identical assets additionally got here by once we appeared on the fastest-growing applied sciences in content material advertising.

As an illustration, we see fast development within the adoption of content material advertising platforms in 2023. Eighteen p.c of respondents used one in 2022, and an extra 24 p.c plan to deploy one within the coming 12 months. If respondents understand these plans, it will symbolize a 133 p.c year-over-year development in adoption by this pattern.

What different applied sciences will obtain transcendent development in 2023? Generative AI, particularly for language. That in all probability surprises nobody. Fourteen p.c of respondents say they used generative AI in 2022, and an extra 23 p.c plan to deploy it in 2023. That’s a 160 p.c development price! AI modifying instruments like Grammarly probably smoothed the best way, on condition that 40 p.c of respondents already used them in 2022.

Content teams plan to rapidly increase their use of generative AI in 2023.

Doing extra with the identical assets requires that content material groups up their sport with sound processes and a practical and easy-to-use know-how stack.

Study extra about how content material entrepreneurs are investing in individuals and know-how within the Contently 2023 State of Content material Advertising and marketing Survey. Click on right here to obtain your copy.

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