Many social media platforms have undergone spectacular progress the previous few years, because the pandemic drove folks indoors, in entrance of screens and trying to find connection. 

To handle this want, many manufacturers are spending large on social media, turning to influencers to make extra private (and worthwhile) connections with customers. Actually, international entrepreneurs are growing social spend by 53% within the subsequent 12 months¹, greater than another channel. But, as manufacturers make main investments on the planet of influencer advertising, the ever-growing variety of influencers creates a posh panorama for entrepreneurs to navigate. 

To assist in your decision-making course of, we’ve used Nielsen InfluenceScope to assemble key developments and insights into the present social media influencer panorama and inhabitants throughout three of the platforms most-used by influencers: Instagram, TikTok and YouTube.

We spotlight:

• Who—or what—are influencers?
• How influencers interact with audiences
• What’s the international distribution? 
• Who’re the highest influencer personas throughout platforms

Observe:

1. 2022 Nielsen Annual Advertising Report