Abernathy blows by way of targets for Pearl Harbor Aviation Museum’s commemoration occasion

Kallie Abernathy made certain the occasion surpassed expectations, making her a Rising Star in Ragan’s Communicators of the Yr and Rising Star Awards.

The eightieth commemoration of the assault on Pearl Harbor was anticipated to coincide with a renewed surge of tourism to Hawaii, giving the Pearl Harbor Aviation Museum a chance to extend its model consciousness and drive income. Kalli Abernathy, director of selling and public relations, jumped into the hassle, setting formidable targets for the yr to draw guests, enhance ticket gross sales and assist the museum’s philanthropic efforts.

In consequence, some 130,000 folks visited the museum in 2021, exceeding the objective of 128,000. Ticket gross sales totaled $2,260,000 in opposition to a goal of $2,240,000, and the profitable advertising of fundraisers, the museum’s annual gala, and different campaigns raised $9,800,000 for the yr’s philanthropic objective of $3,000,000.

Below the theme, “America’s World Battle II Battlefield,” Abernathy and her group used the USS Arizona, Blue Angel plane and the museum’s Bob Hope exhibit to inform a dynamic story concerning the Dec. 7, 1941 assault on Pearl Harbor and its affect on innovation within the following many years. She additionally launched Liberty Luau at Pearl Harbor, a brand new product designed to increase the museum expertise into the night.

The group designed progressive advertising packages and oversaw branding for greater than half a dozen focused philanthropic campaigns, working with the event group to residence in on emotional and transferring tales. It additionally redesigned and rebranded the museum’s weblog, The Prepared Room, to deal with distinctive storytelling alternatives, and developed a month-to-month e-newsletter, The Briefing. Engagement and readership at each elevated 4%.

Abernathy served as lead level of communication for the museum’s annual “For Love of Nation Gala,” a digital celebration starring celebrities reminiscent of Linda Hope and HBO’s The Pacific’s Jon Seda. The gala drew practically 30,0000 viewers and lots of tributes.

Finally Abernathy’s work earned greater than 5 million impressions on Fox Information, CBS, TMZ, the Los Angeles Occasions, USA At this time, NBC and different retailers all through 2021. The eightieth commemoration of the assault on Pearl Harbor generated dozens of reports tales, the very best day by day visitation rely of the yr, a roster of free schooling programming, and highlighted the opening of the Aviation Studying Middle.